Surprisingly, many organizations still don’t have mobile-friendly websites despite there being over 5 billion unique mobile subscribers worldwide. Usually, they are reluctant to invest because they lack resources or don’t see the value. If your organization falls into this category, and you would like your brand to remain relevant on the most widely used search engines in 2019—which, let’s face it, is quickly approaching—you need to invest in a mobile-friendly website.
Here are three reasons your organization must have a mobile-friendly website as you gear up for 2019.
Reason 1: Increased Mobile Visits
Now that Google labels websites that are optimized for mobile as “mobile-friendly” within its mobile search results, failing to have a mobile-friendly website can have a negative impact on your website’s click-through rate (CTR).
Think about it this way. If a user performs a search with their mobile device, and four of the top five results have a mobile-friendly designation, if all other parameters are equal, the mobile user will give preference to the four results that Google identifies as “mobile-friendly.” This results in a greatly reduced number of click-throughs for websites that haven’t been optimized for mobile while simultaneously stimulating the volume of click-throughs for websites that are.
Fortunately, Google provides a tool that allows website owners to test if their website is mobile-friendly. If a website passes this test, it will receive the mobile-friendly designation.
Reason 2: Higher Mobile Rankings
Google already penalizes websites in mobile search that are not mobile-friendly to ensure that websites that have been optimized for mobile devices rank higher. The world’s most widely used search engine is dedicated to improving the experience of surfing the internet, which is why mobile optimization is so highly coveted. Since 2014, mobile-friendly sites have been steadily increasing in ranking while others have been demoted to search engine results pages (SERPs) that rarely see human eyes.
Consider this quote from the Google blog post that announced the new “mobile-friendly” labels:
“We see these labels as a first step in helping mobile users to have a better mobile web experience. We are also experimenting with using the mobile-friendly criteria as a ranking signal.” This announcement was made in 2014. Four years later, Google’s dedication to mobile-friendly websites has been unwavering, and mobile optimization has become the foundation of a successful online presence.
Reason 3: Increased Revenue From Mobile
If increasing rankings and click-throughs to your website don’t provide enough incentive to invest in a mobile-friendly website, hopefully, lost revenue is. Lacking a mobile-friendly website at a time when so many users are turning to mobile devices to find the products and services they need is essentially forfeiting customers over to your competition.
The bottom line is this: without a mobile-friendly website, your organization is already losing revenue. Consumers are becoming less and less willing to put up with poor user-experiences on their mobile devices. If your organization fails to adapt to changing expectations, you will fall by the wayside as your prospective customers seek out the path of least resistance to an improved user experience. Typically, this path will lead them straight to your competitors who have invested in a mobile-friendly website. If you want to continue growing your business in 2019, a mobile-friendly website is crucial to your ongoing success.
Ensure that your organization has a successful SEO strategy in 2019 with a mobile-friendly website. Your organization will benefit from more click-throughs, higher rankings, and most importantly, increased revenue.
Mobile phones possess nearly all of the functionalities of a desktop computer, so it comes as little surprise that more and more interactions are taking place on mobile devices. If your website isn’t optimized for mobile, you risk missing out the important micro-moments that drive potential customers into your marketing funnel. At Leverage Digital, our creatives work side-by-side with our web development team to craft award-winning websites that feature superior performance on displays of all sizes.
Ready to partner with an award-winning agency that delivers results? Let’s get started.