4 Ways To Use Social Media To Drive Traffic To Your Website

Give People a Reason To Click

Remember, most people are not visiting social media sites to shop, they’re doing it to engage with their friends and family. There’s a lot of clutter on social media which makes it very difficult to break through the noise. You must provide something of value to get people to click on your content. Content for the sake of content is useless, you must be putting out your BEST stuff and being helpful in order to drive more traffic.

Stop Trying to “Sell” On Facebook

As I mentioned before, people aren’t going to social media (specifically Facebook) to shop so stop trying to sell them while they’re trying to engage with their friends and family members! This is a great way for you to get in the heads of your potential customers before they know they need you. Use Facebook as a way to build awareness of your company not as the final tool in your sales funnel. It’s the best way for you to get in the heads of your potential customers before they know they need you.

Use Hashtags To Expand Your Reach

One of the greatest powers in social media is the breadth it provides for your content to be seen. Hashtags expand the reach of your posts beyond your immediate followers and help you reach new audiences. If you’re creating great content but no one is engaging with it, try using some different hashtags to gain some traction. Look at what’s trending and latch onto it. Not only is this a good way to get new followers, it also provides a wider potential reach for your content.

Create Content Your Audience Wants To Share

I can’t stress enough how important it is to create QUALITY content. By creating really awesome content, your audience will want to share it with their followers. Sharing creates a wider reach that inevitably drives new visitors to your website.

 

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Understanding The New Instagram Algorithm

Instagram is a popular social media platform for sharing photos and videos. If you have Instagram, you likely have realized that there have been some noticeable changes recently. The most obvious was the logo change that took place a couple months ago. In addition to the logo change, a couple changes were made that affect how you post and market using Instagram.

MIMICKING FACEBOOK

Instagram’s news feed has moved away from showing things in chronological order and now shows content based off an algorithm, similar to Facebook. What does this algorithm do you ask? The algorithm will calculate which posts they think you want to see most and put them at the top of your newsfeed. Let me give you an example.

IG Account A: This person is your friend who has a hundred followers and receives roughly 40-50 likes per post. Most of the time when they post, you are almost always engaging with their photo by either liking or commenting on the picture.

IG Account B: This person is either a brand or celebrity that you follow. They have thousands of followers and receive hundreds of likes and comments. However, you never engage with any of their photos, you just follow them.

Between both accounts, Account B published their content 2 hours ago, and Account A published their content 10 hours ago. So next time you open up Instagram, the algorithm will see that you interact with Account A a lot more than Account B and put Account A’s post ahead of “Account B’s” post even though “Account B” posted more recently. The reason they do this is because Instagram wants is prioritizing content to show users information that they are most likely to be interested in. So even though Account B receives a lot more engagement from other users and has more followers, the algorithm only takes into account the things you engage with.

Like the logo, there has been backlash on the algorithm update because most Instagram users usually know the last photo they saw. If they haven’t opened the app in 6 hours, they know they have 6 hours of photos to scroll through. Once they see the photo that they saw the last time they were on Instagram, they know they are all caught up. This algorithm has frustrated some users because they want to see every post in their feed, not just what’s the app thinks is relevant.

So if you are a business using Instagram to build your brand, you will need to be more strategic with the content you post. Your content must make the user engage with your post. How can you do this? Use call to actions. For example, “Double-tap if you agree”, “Let’s hear your story”, etc.

ENGAGEMENT AFFECTS YOUR POST POSITION

Instagram is also allowing you to see how many people viewed the videos you post and will allow you to see how many likes specifically from those who viewed the video. This is a great addition that Instagram added because now you will be able to see the reach the video received versus the engagement. So next time you post a video and see that it received hundreds of views but only 20% of those views liked the video, you will know that you need a more engaging video. This will help with marketers make more strategic decisions and see what videos are working versus which ones are not.

If you are using Instagram to grow your brand, you need to start being more strategic with the content you post. Now it’s not enough to just post once a day when your users are most likely to be there, you must ensure that your content is engaging (which any content you post on any platform should be anyways) since likes and comments are more important than ever on Instagram if you want to be seen.

 

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3 Easy Ways To Use Twitter to Your Benefit

Twitter is still somewhat of a mystery for many business owners and marketing directors. From figuring out how many times a day to post to writing engaging content and understanding hashtags,Twitter can seem like a full-time job. If you’re like most, you have a Twitter handle and you occasionally post or maybe you’re the king of retweeting others’ content but you have yet to nail down a solid strategy for increasing engagement through Twitter. Here are three ways you can maximize engagement.

LATCH ON TO TRENDING HASHTAGS

When you log into your Twitter account, look to the left sidebar. It’s a barometer of what’s happening in Twitter land! These are the hashtags that people are using most often on any given day which also means, people are searching these hashtags. You can give your brand more visibility by appearing in the feed when someone clicks on a trending hashtag. Make sure you draft your Tweet in a way that makes sense because randomly using trending hashtags isn’t enough!

REPOST YOUR CONTENT EVERY 8 HOURS

One of the biggest mistakes we see businesses make is only posting once a day. While it does help you appear to be active if someone makes it to your page, it doesn’t help ensure that your followers actually see your content. Twitter users rarely scroll through their entire feed which means posting more frequently increases the likelihood of your post being seen.

ENGAGE WITH THOSE WHO MENTION YOU

So often, businesses have a very one-sided social media strategy. The power of social media is that it allows you to have a real-time conversation with your prospective customers. If they’re tweeting at you, respond. It shows that you care about your customers!

Happy Tweeting!

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5 Tips for Maximizing Your Online Content

At the heart of your online strategy is great content (if it’s not then we probably need to talk!). From your website to SEO strategies to social media, content is king. If you aren’t putting a concerted effort into creating GREAT content, you’re not maximizing your potential on the web.

Here are five ways for you to improve your content overnight:

1 – Provide Your Readers With Value

First and foremost, you must provide your readers with value. Simply creating content for the sake of creating content is not enough. In order to keep your audience engaged, you have to create content that provides real and actionable value. Give your readers useful information that they can apply themselves. By positioning yourself as a resource, eventually, you’ll reap the benefits.

2 – Write for Both Types of Readers

Everyone processes information a little bit differently. Some will skim your content and others will read every single word. The key here is to provide subheadings for your skimmers and detail in the paragraphs for those who need more information.

3 – Write Copy That Your Audience Needs and Understands

A good place to start when drafting your content strategy is with your FAQs from customers. What questions are you getting a lot? Create content that answers those questions and put it out, “on the line!” Doing so positions you as the expert and will make clients more likely to call you when they have a need.

4 – Add Images

You should always be including an image with your posts. Especially in the case of social media, a great image can mean the difference in getting the click or not.

5 – Include Relevant Keywords

Search engines are ranking the content on your website to determine its relevancy based on the search query. Including the appropriate keywords in your copy will help with search engine optimization.

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3 Things You Can Do Right Now To Increase Your Social Media Presence

Navigating the digital world is undoubtedly complex and with new social platforms and technology emerging every day, it’s easy to get overwhelmed. An overall strategy takes time and resources to implement (which is why we’re here!), but in the meantime, here are some things you can be doing right now:

1 – CREATE A SNAPCHAT ACCOUNT AND USE IT

Video platforms are among the fastest growing social media sites. Specifically, Snapchat outpaced competitors last year by a landslide—in case you are looking for a stat here—over 400 million snaps are sent every single day! Selling a product is about selling an experience. There’s no better way to capture emotion and showcase people having fun with your brand or product than through video. Utilizing SnapChat will allow you to get into the phones of your current customers’ friends. Finally, you should create geofilters for your customers to use while they are at your place of business.

2 – CREATE BLOG CONTENT—A LOT OF IT

What content makes sense for you? Tell your audience what makes you unique, give them insight into your process, and make them feel like a part of it. Then, take the blog content and scale it for other social media platforms. Turn it into video, Tweets, Facebook posts, etc. to serve multiple audiences. Engage your people. The people that craft the experience are what make your story sell, USE THEM!

3 – BE THE NEWS

Having killer content that resonates with your current buyers creates a ripple effect that generates new business. The added bonus? When companies, especially locally owned companies, are making waves in the market, it is newsworthy. Social media can and should include a lofty PR strategy.

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How to Connect Your Traditional Advertising With Search Marketing

Whether you’re a new or established business, listen up! Your longevity in the marketplace has little to do with this topic.

I’ll say this now (and probably again later!), if you aren’t making a conscious effort to connect your online and offline marketing, you are missing the boat on potential customers. Here’s the scenario….potential customer Johnny is driving home from work and hears your radio ad. It piques his interest. He can’t remember the name of your company when he gets home so he turns to Google and starts searching. Are you there? If not, you’ve just paid a pretty penny (for that radio ad) to help your competitors, who are already visible on Google, get business. That’s right, your ad just drove your customer straight into the hands of your competitor. So what can you do?

BE THERE WHEN IT MATTERS

Do everything in your power to appear at the top of page one in the search results. There are multiple ways to achieve this. First, if you haven’t optimized your website for search engine visibility, do it now. Second, start buying Google AdWords. Third, when you are in flight (on TV and radio), you need to up your AdWords bids to ensure that you are appearing. Remember, traditional media fuels search, and if you aren’t there, you’re missing the boat on potential customers and possibly fueling your competitors who are out marketing you on digital.

WRITE AD COPY THAT CONVERTS

Showing up is half the game. So you’re there, now you need to convert. (I could write an entire blog on this but that’s not the purpose of today!) Write ad copy that matches the search conducted and drive those searchers to a landing page that provides them with the information they are looking for. There’s nothing more irritating to a potential customer than clicking on an ad only to be taken to the homepage of your website. The homepage isn’t what they were looking for—give them what they want!

For the third time, if you aren’t making a conscious effort to connect your online and offline marketing, you are missing the boat on potential customers!

For more information or to schedule a consultation, please call us today at (866) 611-6267 or submit our contact request form.

 

Facebook Partner Categories Offers More Targeting Opportunities for Advertisers

Early last week, Facebook released their new targeted ad feature, “Partner Categories.” This new feature allows advertisers to zero in on a target audience based on their purchase behavior by utilizing information from large data companies including Acxiom, Blue Kai, Datalogix, and Epsilon. This new partnership has better positioned Facebook to offer advertisers the opportunity to fine tune their campaigns and get more relevant advertisements in front of the right audience.

With partner categories, Facebook is able to deliver highly targeted ads based not only on the information provided in users’ profiles, but also based on users’ online and offline buying habits.

For example, a local grocer wanting to promote a new line of cereal for children can now show ads to users who have shown to be likely buyers of children’s cereals.

This benefits both users and advertisers. For users, this presents a better experience because they are provided with ads that are highly relevant to both their interests and buying habits. For advertisers, this allows delivery of ads that are more targeted, and should theoretically provide a better return on investment.

Want to learn how to enhance your social media marketing efforts? Give us a call at (866) 611-6267 or submit our contact request form.