Why a Mobile-Friendly Website is Essential to a Successful SEO Strategy in 2019

Surprisingly, many organizations still don’t have mobile-friendly websites despite there being over 5 billion unique mobile subscribers worldwide. Usually, they are reluctant to invest because they lack resources or don’t see the value. If your organization falls into this category, and you would like your brand to remain relevant on the most widely used search engines in 2019—which, let’s face it, is quickly approaching—you need to invest in a mobile-friendly website.

Here are three reasons your organization must have a mobile-friendly website as you gear up for 2019.

Reason 1: Increased Mobile Visits

Now that Google labels websites that are optimized for mobile as “mobile-friendly” within its mobile search results, failing to have a mobile-friendly website can have a negative impact on your website’s click-through rate (CTR).

Think about it this way. If a user performs a search with their mobile device, and four of the top five results have a mobile-friendly designation, if all other parameters are equal, the mobile user will give preference to the four results that Google identifies as “mobile-friendly.” This results in a greatly reduced number of click-throughs for websites that haven’t been optimized for mobile while simultaneously stimulating the volume of click-throughs for websites that are.

Fortunately, Google provides a tool that allows website owners to test if their website is mobile-friendly. If a website passes this test, it will receive the mobile-friendly designation.

Reason 2: Higher Mobile Rankings

Google already penalizes websites in mobile search that are not mobile-friendly to ensure that websites that have been optimized for mobile devices rank higher. The world’s most widely used search engine is dedicated to improving the experience of surfing the internet, which is why mobile optimization is so highly coveted. Since 2014, mobile-friendly sites have been steadily increasing in ranking while others have been demoted to search engine results pages (SERPs) that rarely see human eyes.

Consider this quote from the Google blog post that announced the new “mobile-friendly” labels:

“We see these labels as a first step in helping mobile users to have a better mobile web experience. We are also experimenting with using the mobile-friendly criteria as a ranking signal.” This announcement was made in 2014. Four years later, Google’s dedication to mobile-friendly websites has been unwavering, and mobile optimization has become the foundation of a successful online presence.

Reason 3: Increased Revenue From Mobile

If increasing rankings and click-throughs to your website don’t provide enough incentive to invest in a  mobile-friendly website, hopefully, lost revenue is. Lacking a mobile-friendly website at a time when so many users are turning to mobile devices to find the products and services they need is essentially forfeiting customers over to your competition.

The bottom line is this: without a mobile-friendly website, your organization is already losing revenue. Consumers are becoming less and less willing to put up with poor user-experiences on their mobile devices. If your organization fails to adapt to changing expectations, you will fall by the wayside as your prospective customers seek out the path of least resistance to an improved user experience. Typically, this path will lead them straight to your competitors who have invested in a mobile-friendly website. If you want to continue growing your business in 2019, a mobile-friendly website is crucial to your ongoing success.

Conclusion

Ensure that your organization has a successful SEO strategy in 2019 with a mobile-friendly website. Your organization will benefit from more click-throughs, higher rankings, and most importantly, increased revenue.

Mobile phones possess nearly all of the functionalities of a desktop computer, so it comes as little surprise that more and more interactions are taking place on mobile devices. If your website isn’t optimized for mobile, you risk missing out the important micro-moments that drive potential customers into your marketing funnel. At Leverage Digital, our creatives work side-by-side with our web development team to craft award-winning websites that feature superior performance on displays of all sizes.

Ready to partner with an award-winning agency that delivers results? Let’s get started.

 

Leverage Recognized by USF as Top 10 Fastest Growing Alumni-Led Company

Leverage Digital Honored as one of the University of South Florida’s 56 Fastest Growing Companies for Third Year in a Row

Tampa, Fla., (May 1, 2018) – The University of South Florida has recognized Leverage Digital again for their year over year growth. For the third year in a row, the Tampa-based digital marketing agency was inducted on April 27th into the Top 25 of the USF Fast 56 by USF System President, Judy Genshaft, who was joined by USF Alumni Association Board of Directors Chair, April Monteith.

Leverage Digital moved up three spots to 9th on the list after ranking 12th in 2017. This is the first time Leverage Digital has entered the Top 10.

“We’re proud to recognize Leverage Digital as one of the 56 fastest growing USF Bull-led businesses in the world,” said USF Alumni Association Executive Director Bill McCausland.

“It’s such an honor to be recognized among such a diverse and inspiring group of companies. My time spent at USF has always been special to me and it’s truly the cornerstone for the success Leverage experiences today. The lessons learned, both in and out of the classroom, are invaluable and the alumni and students I’ve encountered make me proud to be a USF alumnus. Go Bulls!” said Jay Taylor, Founder and Managing Director at Leverage Digital. Mr. Taylor received both a bachelor’s degree in 2004 and a master’s degree in 2008 from USF.

The 2018 USF Fast 56 companies were ranked by percentage of cumulative annual growth in revenue, as documented by Cherry Bekaert, a public accounting firm based in Tampa. Fifty-six USF alumni-owned or led businesses were selected as recipients, in recognition of the year USF was founded, 1956.

ABOUT LEVERAGE DIGITAL

Leverage Digital is an award-winning digital marketing agency that partners with brands to successfully engage their audiences and achieve measurable results. The agency is a Certified Google Partner, and its work has garnered numerous industry accolades over the years, receiving honors from the International Davey Awards, Hermes Awards, W3 Awards, and Communicator Awards to name a few. In 2018, Leverage Digital was named the 9th fastest growing company owned or led by a University of South Florida alumnus. For more information, please visit http://www.leveragedigital.com/.

ABOUT THE USF FAST 56 AWARDS

The Fast 56 identifies, recognizes, and celebrates the world’s fastest growing USF Bull-owned or Bull-led businesses. The awards celebrate their success while also providing a forum for passing lessons to the next generation of Bull entrepreneurs. For more information, please visit http://www.usfalumni.org/.

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MEDIA CONTACT
Johnny Crosskey
Leverage Digital
813-489-4494
jcrosskey@leveragedigital.com

Leverage Digital Honored With Eight Industry Awards

Leverage Digital Wins Hermes Creative and Communicator Awards for Digital and Integrated Campaigns, Branding, and Website Design

Tampa, FL, (August 23, 2017) – Leverage Digital was recently recognized for excellence in both digital and integrated campaign development and execution, brand strategy, and website design with five Hermes Creative Awards and three Communicator Awards. These honors are a symbol of the success that Leverage Digital has achieved in the legal and real estate industries, across multiple disciplines.

In the legal vertical, the agency garnered a Gold Hermes Award and a Silver Communicator Award for integrated campaigns it developed for law firm, Trent Cotney, P.A. Additionally, Leverage Digital’s work with Trent Cotney, P.A. earned the agency a Silver Communicator Award in the online marketing and advertising campaign category, as well as a Gold Hermes Award in the website design category. The agency also received an additional Gold Hermes Award for the website it designed on behalf of the Law Offices of Ryan Cappy.

In the real estate vertical, the agency earned a Platinum Hermes Creative Award and a Silver Communicator Award for a branding campaign executed on behalf of new luxury apartment community, Aura@4th in St. Petersburg, FL. Leverage also won a Platinum Hermes Creative Award for development of the Redfin inspired Zach Mclean, Gulf Coast Real Estate Services website.

There were entries from throughout the United States, Canada and 35 other countries in the Hermes Creative Awards 2017 competition, which is presented by the Association of Marketing and Communication Professionals (AMCP). Winners ranged in size from individual communicators to media conglomerates and Fortune 500 companies. Only 17 percent of entries won the Platinum Award, the organization’s top honor, and only 22 percent won the Gold Award.

Presented by the Academy of Interactive and Visual Arts (AIVA), the Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. Founded over two decades ago, The Communicator Awards receives over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world.

“It’s an incredible honor to continue to see our work be recognized by such esteemed organizations. These awards are a testament to our passion for producing the highest quality work on behalf of our clients,” said Jay Taylor, Managing Director of Leverage Digital.

ABOUT LEVERAGE DIGITAL
Leverage Digital is an award-winning digital marketing agency that partners with brands to successfully engage their audiences and achieve measurable results. The agency is a Certified Google Partner, and its work has garnered numerous industry accolades over the years, receiving honors from the International Davey Awards, Hermes Awards, W3 Awards, and Communicator Awards to name a few. In 2017, Leverage Digital was named the 12th fastest growing company owned or led by a University of South Florida alumnus.

Leverage Honored as 12th Fastest Growing USF Alumni-Owned Company

Leverage Digital Receives Prestigious Distinction from the University of South Florida Alumni Association as Top 25 Fastest Growing Company for the Second Year in a Row

Leverage Digital has been recognized again for its growth by the University of South Florida Alumni Association. For the second straight year, the Tampa-based digital marketing agency was inducted into the top 25 of the USF Fast 56 by USF System President Judy Genshaft and USF Alumni Association Board of Directors Chair Jim Harvey. The 2017 USF Fast 56 honors the fifty-six fastest growing companies led by a USF alumnus. This year, Leverage Digital moved up two spots to rank 12th on the list after ranking 14th in 2016.

“We’re proud to recognize Leverage Digital as one of the 56 fastest growing USF Bull-led businesses in the world,” said USF Alumni Association Executive Director Bill McCausland.

“It’s a tremendous honor to be recognized again by the University of South Florida as one of the fastest growing alumni-led companies. I greatly value the time that I spent at USF, and owe Leverage Digital’s success in large part to the education received, relationships built, and activities participated in while attending USF,” said Jay Taylor, Founder and Managing Director at Leverage Digital. Mr. Taylor received both a bachelor’s degree in 2004 and a master’s degree in 2008 from USF.

The 2017 USF Fast 56 was revealed in a ceremony on Friday, April 28 at the Marshall Student Center Ballroom and Oval Theater at the USF Tampa campus. The winning organizations are required to have been in business for at least three years, have revenues of $250,000 or more for the most recent 12-month period, and be owned or led by a University of South Florida alumnus.

The 2017 USF Fast 56 companies were ranked by percentage of cumulative annual growth in revenue, as documented by Cherry Bekaert, a public accounting firm based in Tampa. Fifty-six USF alumni-owned or led businesses were selected as recipients, in recognition of the year USF was founded, 1956. Of the 56 winners, the top 25 companies received special recognition during the awards ceremony.

ABOUT LEVERAGE DIGITAL

Leverage Digital is an award-winning digital marketing agency that partners with brands to successfully engage their audiences and achieve measurable results. The agency is a Certified Google Partner, and its work has garnered numerous industry accolades over the years, receiving honors from the International Davey Awards, Hermes Awards, W3 Awards, and Communicator Awards to name a few. In 2016, Leverage Digital was named the 14th fastest growing company owned or led by a University of South Florida alumnus.

ABOUT THE USF FAST 56 AWARDS

The Fast 56 identifies, recognizes, and celebrates the world’s fastest growing USF Bull-owned or Bull-led businesses. The awards celebrate their success while also providing a forum for passing lessons to the next generation of Bull entrepreneurs. For more information, please visit http://www.usfalumni.org/.

 

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MEDIA CONTACT
Johnny Crosskey
Leverage Digital
813-489-4494
jcrosskey@leveragedigital.com

Leverage Wins 3 Awards of Excellence From Tampa Bay Builders Association

Leverage Digital Honored For Work Ranging from Mobile Website Development to Billboard Design

Tampa, Fla., (December 8, 2016) –  Adding to what’s already been an award-winning year, Leverage Digital was honored with three Awards of Excellence from the Tampa Bay Builders Association. The Tampa digital marketing agency received awards for “Best Website,” “Best Mobile Website,” and “Best Billboard” for its work with a multi-family developer, in branding their newest luxury apartment community, Aura@4th in St. Petersburg, FL.

The Awards of Excellence are presented by the Sales and Marketing Council of the Tampa Bay Builders Association, and honor the best work of marketing, design and sales professionals in Tampa Bay’s building industry. Awards were given at a stunning and festive ceremony in front of an audience of over 360 guests, held at the Renaissance Tampa International Plaza Hotel.

“We are very proud of the work that we’ve done for Aura@4th, and are honored to receive these awards from the Tampa Bay Builders Association,” said Jay Taylor, Managing Director at Leverage Digital. “Our team works tirelessly on every project and campaign to ensure that we exceed our clients’ expectations, and it’s wonderful when great organizations like the Tampa Bay Builders Association recognize our efforts.”

ABOUT THE TAMPA BAY BUILDERS ASSOCIATION  

The Tampa Bay Builders Association is a trade organization affiliated with the Florida Home Builders Association and the National Association of Home Builders, which works diligently to fulfill its mission by providing important services to enhance the building industry in Pasco, Pinellas and Hillsborough Counties. The TBBA is comprised of volunteers from a number of professions, including builders, developers, trade contractors, suppliers, lending institutions, title companies, engineers, attorneys and other types of businesses that have a relationship to the building industry. For more information, please visit http://www.tbba.net/.  

ABOUT LEVERAGE DIGITAL

Leverage Digital is an award-winning branding and digital marketing agency that partners with brands to successfully engage their audiences and achieve measurable results. Its team of digital marketing experts, UI/UX designers, developers and content specialists, create intelligent campaigns that capture the minds of consumers. The agency is a Certified Google Partner, and its work has garnered numerous industry accolades over the years, receiving honors from the International Davey Awards, Hermes Awards, W3 Awards, and Communicator Awards. In 2016, Leverage Digital was named the 14th fastest growing company owned or led by a University of South Florida alumnus. 

MEDIA CONTACT

Johnny Crosskey
Leverage Digital
813-489-4494
jcrosskey@leveragedigital.com

Leverage Digital Wins Five 2016 Communicator Awards

Leverage Digital Honored With Two Gold Awards of Excellence and Three Silver Awards of Distinction

Tampa, Fla., (October 17, 2016) – Continuing to add to its growing list of industry honors, Leverage Digital received five Communicator Awards, ranging across three different industries, including home building, legal, and automotive. The Tampa-based digital marketing agency garnered Gold Awards of Excellence for custom websites designed for architectural firm, ROJO Architecture and home builder, Alvarez Homes. The agency also won Silver Awards of Distinction for custom websites designed for home builder, Bayfair and law firm, Trent Cotney, P.A., as well as GPS security device manufacturer, Find It Now USA.

The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. Founded over two decades ago, The Communicator Awards receives over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world.

“It’s great to have the hard work of our team honored by such an esteemed organization like the Academy of Interactive & Visual Arts. These awards signify our commitment to producing high quality, innovative work for our clients each day,” said Jay Taylor, Managing Director of Leverage Digital.

ABOUT THE COMMUNICATOR AWARDS

The Communicator Awards is the leading international awards program honoring creative excellence for communication professionals. Founded by communication professionals over a decade ago, The Communicator Awards is an annual competition honoring the best in advertising, corporate communications, public relations and identity work for print, video, interactive and audio. This year’s Communicator Awards received thousands of entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the
world. For more information, please visit http://www.communicatorawards.com/.

ABOUT LEVERAGE DIGITAL

Leverage Digital is an award-winning agency that utilizes state-of-the-art technology and the latest digital marketing techniques to provide its clients with results-oriented web development and digital marketing solutions. For more information, please visit http://www.leveragedigital.com/.

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MEDIA CONTACT
Johnny Crosskey
Leverage Digital
813-489-4494
jcrosskey@leveragedigital.com

Leverage Digital Honored as Top 25 2016 USF Fast 56 Award Recipient

Leverage Digital Revealed as 14th Fastest Growing Alumni Owned Company at USF Fast 56 Awards Ceremony

The University of South Florida (USF) Alumni Association honored the 2016 USF Fast 56 – the fastest growing USF alumni owned or led businesses in the world – on Friday, April 29, in the Marshall Student Center Ballroom and Oval Theater at USF Tampa.

Leverage Digital is one of 56 USF Bull-led businesses inducted into the 2016 USF Fast 56 by USF System President Judy Genshaft and USF Alumni Association Board of Directors Chair Betty Otter-Nickerson.

“We’re proud to recognize Leverage Digital as one of the 56 fastest growing USF Bull-led businesses in the world,” said USF Alumni Association Executive Director Bill McCausland.

“We are honored that Leverage Digital has been recognized by the University of South Florida as one of the fastest growing companies led by a USF graduate. I give much of the credit for this success to the education received, relationships built, and experiences enjoyed during my time as a student at USF,” said Jay Taylor, Founder and Managing Director at Leverage Digital. Mr. Taylor received both a bachelor’s degree in 2004 and a master’s degree in 2008 from USF.

To be considered for the USF Fast 56 program, an organization must have been in business for at least three years, have revenues of $250,000 or more for the most recent 12-month period, and be owned or led by a University of South Florida alumnus.

The 2016 USF Fast 56 companies were ranked by percentage of cumulative annual growth in revenue, as documented by Cherry Bekaert, a public accounting firm based in Tampa. Fifty-six USF alumni owned or led businesses were selected as recipients, in recognition of the year USF was founded, 1956. Of the 56 winners, the top 25 companies received special recognition during the awards ceremony.

About Leverage Digital

Leverage Digital is an award-winning agency that utilizes state-of-the-art technology and the latest digital marketing techniques to provide its clients with results-oriented web development and digital marketing solutions. For more information, please visit http://www.leveragedigital.com/.

About the USF Fast 56 Awards

The Fast 56 identifies, recognizes, and celebrates the world’s fastest growing USF Bull-owned or Bull-led businesses. The awards celebrate their success while also providing a forum for passing lessons to the next generation of Bull entrepreneurs. For more information, please visit http://www.usfalumni.org/.

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Media Contact
Lequita Westbrooks
Leverage Digital
813-489-4494
lwestbrooks@leveragedigital.com

Leverage Digital Wins Six 2016 AVA Digital Awards

Leverage Digital Receives One Platinum Award, Three Gold Awards, and Two Honorable Mentions From the AVA Digital Awards

Tampa, Fla., (April 14, 2016) – Leverage Digital recently received six new AVA Digital Awards to add to its growing list of industry honors. The Tampa based web design and digital marketing agency received a Platinum Award, the organization’s highest honor, for its work with ROJO Architecture, three Gold Awards for its work with Alvarez Homes, Bayfair, and Find It Now USA, and two Honorable Mentions for its work with Trent Cotney, P.A. and Settlement Solutions National Pooled Trust. The six awards won range across four different industries, including architecture, home building, legal, and automotive.

The AVA Digital Awards is an international competition that recognizes outstanding creative work in digital communication. Work is evaluated based on quality, creativity, and resourcefulness. This year, there were 2,500 entries from throughout the United States, Canada and 17 other countries. Of those, only 14 percent of entries won the Platinum Award, and approximately 19 percent won the Gold Award.

“We are honored to be recognized among an elite group of agencies and creative professionals by the AVA Digital Awards and the Association of Marketing and Communication Professionals. These awards are another testament to the high caliber work we provide our clients in order to ensure their success,” said Jay Taylor, Managing Director of Leverage Digital.

ABOUT THE AVA DIGITAL AWARDS

The AVA Digital Awards is an international competition that recognizes excellence by creative professionals involved in the planning, concept, direction, design and production of media that is part of the evolution of digital communication. The Association of Marketing and Communications Professionals (AMCP) administers and judges the AVA Digital Awards. For more information about the AVA Digital Awards, please visit http://avaawards.com/.

ABOUT THE ASSOCIATION OF MARKETING AND COMMUNICATION PROFESSIONALS (AMCP)

The AMCP consists of several thousand production, marketing, communication, advertising, public relations, and freelance professionals. AMCP judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. For more information, please visit http://www.amcpros.com/.

ABOUT LEVERAGE DIGITAL

Leverage Digital is an award-winning agency that utilizes state-of-the-art technology and the latest digital marketing techniques to provide its clients with results-oriented web development and digital marketing solutions. For more information, please visit http://www.leveragedigital.com/.

Media Contact

Lequita Westbrooks
Leverage Digital
P. (813) 489-4494
lwestbrooks@leveragedigital.com

Leverage Digital Earns Prestigious Google Partner Status

Leverage Digital Recently Received the Highly Coveted Google Partner Designation

TAMPA, FLA. (Feb. 25, 2016) – Leverage Digital recently received the prestigious Google Partner designation. Being a Google Partner is an achievement that only a select few agencies reach, and is a way for Google to ensure advertisers work with vetted agencies that follow best practices in search, display, video, and mobile advertising. Agencies that receive this designation must pass Google-administered certification exams every 12 months, use industry best practices to manage their campaigns, have AdWords Certified individuals on staff, and manage over $10,000 in ad spend over a 90 day period.

“It is an honor to receive the Google Partner designation, and further differentiates Leverage Digital as a top tier digital agency in the marketplace. More importantly, this designation provides our clients with peace of mind knowing that they work with an agency which has been endorsed by Google.” says Jay Taylor, Managing Director at Leverage Digital.

About Google Partners

The Google Partners program is used to vet and qualify agencies on behalf of advertisers. In order to qualify for Google Partner status, agencies must show that their business is healthy, their clients are happy, and that the agency follows Google’s best practices. For more information, please visit https://www.google.com/partners

About Leverage Digital

Leverage Digital is an award-winning digital marketing agency that specializes in custom web development and online marketing solutions that provide brands with tangible offline results. For more information, please visit http://www.leveragedigital.com/.

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Media Contact

Nicole Heubusch
Leverage Digital
P. (813) 489-4494
nheubusch@leveragedigital.com

Leverage Digital Takes Home Seven More Industry Awards in 2015

Leverage Digital Receives Platinum, Gold, and Silver Honors from MarCom Awards, W³ Awards, and Davey Awards

TAMPA, FLA. (Nov. 5, 2015) – Leverage Digital recently added seven new awards to its rapidly expanding list of industry honors. The Tampa based web design and digital marketing agency received the prestigious Platinum MarCom Award, the organization’s highest honor, for its work with Trent Cotney, P.A. Construction Law Group. The agency also received a Gold W³ Award, Gold MarCom Award, and Silver Davey Award for its work with Bayfair Homes, as well as a Silver W³ Award, Silver Davey Award, and MarCom Awards Honorable Mention for its work with Alvarez Homes.

Only 16% of the 6,500 entries to the MarCom Awards received a Platinum Award, and less than 10% of the 5,000 entries received by the W3 Awards earned a Gold Award. This is the second year in a row that Leverage Digital has received honors from the W³ Awards and Davey Awards, and the first year the agency has won a MarCom Award.

“We are very honored to be recognized by these three highly respected organizations, the W³ Awards, Davey Awards, and MarCom Awards. It’s humbling to be included in the ranks with some of the world’s leading agencies and brands. These awards are a testament to the hard work and dedication our team brought to these projects, and will continue to bring to all our work.” said Jay Taylor, Managing Director at Leverage Digital.

The addition of these seven awards brings the total number of awards won by Leverage Digital in 2015 to twelve. Earlier this year, Leverage Digital received three Gold Hermes Creative Awards, and two Silver Communicator Awards.

About The W³ Awards

The W³ Awards honors creative excellence on the web, and recognizes the people behind award winning websites, marketing programs, social content, mobile apps and online video. The W³ Awards is sanctioned and judged by the Academy of Interactive and Visual Arts (AIVA), an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms. For more information, please visit http://www.w3award.com/.

About The Davey Awards

The Davey Awards is an international award focused exclusively on honoring outstanding creative work from the best small agencies worldwide. The 2015 Davey Awards received nearly 4,000 entries from ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms and public relations firms across the U.S. and around the world. For more information, please visit https://www.daveyawards.com/.

About The MarCom Awards

MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP), an international organization consisting of several thousand creative professionals. Judges are industry professionals who look for companies and individuals whose talents exceed a high standard of excellence and whose work serves as a benchmark for the industry. This year the competition received about 6,500 entries from throughout the United States, Canada and more than a dozen other countries. For more information, please visit http://marcomawards.com/.

About Leverage Digital

Leverage Digital is an award-winning digital marketing agency that specializes in custom web development and online marketing solutions that provide brands with tangible offline results. For more information, please visit http://www.leveragedigital.com/.

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Media Contact

Nicole Heubusch
Leverage Digital
P. (813) 489-4494
nheubusch@leveragedigital.com