Why a Mobile-Friendly Website is Essential to a Successful SEO Strategy in 2019

Surprisingly, many organizations still don’t have mobile-friendly websites despite there being over 5 billion unique mobile subscribers worldwide. Usually, they are reluctant to invest because they lack resources or don’t see the value. If your organization falls into this category, and you would like your brand to remain relevant on the most widely used search engines in 2019—which, let’s face it, is quickly approaching—you need to invest in a mobile-friendly website.

Here are three reasons your organization must have a mobile-friendly website as you gear up for 2019.

Reason 1: Increased Mobile Visits

Now that Google labels websites that are optimized for mobile as “mobile-friendly” within its mobile search results, failing to have a mobile-friendly website can have a negative impact on your website’s click-through rate (CTR).

Think about it this way. If a user performs a search with their mobile device, and four of the top five results have a mobile-friendly designation, if all other parameters are equal, the mobile user will give preference to the four results that Google identifies as “mobile-friendly.” This results in a greatly reduced number of click-throughs for websites that haven’t been optimized for mobile while simultaneously stimulating the volume of click-throughs for websites that are.

Fortunately, Google provides a tool that allows website owners to test if their website is mobile-friendly. If a website passes this test, it will receive the mobile-friendly designation.

Reason 2: Higher Mobile Rankings

Google already penalizes websites in mobile search that are not mobile-friendly to ensure that websites that have been optimized for mobile devices rank higher. The world’s most widely used search engine is dedicated to improving the experience of surfing the internet, which is why mobile optimization is so highly coveted. Since 2014, mobile-friendly sites have been steadily increasing in ranking while others have been demoted to search engine results pages (SERPs) that rarely see human eyes.

Consider this quote from the Google blog post that announced the new “mobile-friendly” labels:

“We see these labels as a first step in helping mobile users to have a better mobile web experience. We are also experimenting with using the mobile-friendly criteria as a ranking signal.” This announcement was made in 2014. Four years later, Google’s dedication to mobile-friendly websites has been unwavering, and mobile optimization has become the foundation of a successful online presence.

Reason 3: Increased Revenue From Mobile

If increasing rankings and click-throughs to your website don’t provide enough incentive to invest in a  mobile-friendly website, hopefully, lost revenue is. Lacking a mobile-friendly website at a time when so many users are turning to mobile devices to find the products and services they need is essentially forfeiting customers over to your competition.

The bottom line is this: without a mobile-friendly website, your organization is already losing revenue. Consumers are becoming less and less willing to put up with poor user-experiences on their mobile devices. If your organization fails to adapt to changing expectations, you will fall by the wayside as your prospective customers seek out the path of least resistance to an improved user experience. Typically, this path will lead them straight to your competitors who have invested in a mobile-friendly website. If you want to continue growing your business in 2019, a mobile-friendly website is crucial to your ongoing success.

Conclusion

Ensure that your organization has a successful SEO strategy in 2019 with a mobile-friendly website. Your organization will benefit from more click-throughs, higher rankings, and most importantly, increased revenue.

Mobile phones possess nearly all of the functionalities of a desktop computer, so it comes as little surprise that more and more interactions are taking place on mobile devices. If your website isn’t optimized for mobile, you risk missing out the important micro-moments that drive potential customers into your marketing funnel. At Leverage Digital, our creatives work side-by-side with our web development team to craft award-winning websites that feature superior performance on displays of all sizes.

Ready to partner with an award-winning agency that delivers results? Let’s get started.

 

Leverage Digital Launches MDS Painting Website Redesign

About MDS Painting

MDS Painting was founded in 2009 with the goal of providing premiere residential and commercial painting services to homeowners, property managers, and builders throughout Tampa Bay. MDS Painting partnered with Leverage Digital to develop a professional website that would achieve the following objectives:

Objective 1: Distinguish MDS Painting from competitors

Solution: To distinguish MDS Painting from their competition, we designed a clean, user-friendly interface with an intuitive navigation structure that provides both a great first impression and user-experience to prospective customers. We incorporated a homepage slider to showcase MDS Painting’s capabilities and strategically placed testimonials to promote MDS Painting’s solid track record and credibility, further distinguishing them from the competition.

Objective 2: Provide a seamless cross-device, user-experience

Solution: MDS Painting understood the necessity for their customers to be able to access their website from desktops, tablets, and smartphones. So, we created a website that adapts to all of these devices, allowing for a seamless cross-device user-experience.

Objective 3: Communicate effectively to multiple customer segments

Solution: MDS Painting provides painting services to varied types of clientele, including homeowners, property managers, and builders. For the website to communicate effectively to these very different segments, our team identified the specific needs of each segment, and created content that catered to them. The content was then organized to intuitively guide visitors to the information that is relevant to them. Homepage feature boxes and dynamic drop-down navigation was used to further improve the accessibility of the segmented content.

Objective 4: Generate new business

Solution: MDS Painting wanted a website that not only represented their brand well and reinforced credibility, but also wanted a website that would generate new business. As a result, we created a user workflow that guides prospective customers strategically through the site, builds value in MDS Painting’s services along the way, and ultimately drives them to take action. Strategy placed calls-to-action and a user-friendly quote request form are used to facilitate the lead generation process.

The MDS Painting website can be viewed at http://mdspaintingco.com/.

Testimonial

“Our website design with Leverage Digital was a great experience all around. They were a pleasure to work with throughout the entire process. From our initial consultation to the day our site went live, I knew I was working with a professional team that truly cared about the end product. I plan to work with them again and would gladly refer them to friends and colleagues.” – Michael Smith / Owner