Why a Mobile-Friendly Website is Essential to a Successful SEO Strategy in 2019

Surprisingly, many organizations still don’t have mobile-friendly websites despite there being over 5 billion unique mobile subscribers worldwide. Usually, they are reluctant to invest because they lack resources or don’t see the value. If your organization falls into this category, and you would like your brand to remain relevant on the most widely used search engines in 2019—which, let’s face it, is quickly approaching—you need to invest in a mobile-friendly website.

Here are three reasons your organization must have a mobile-friendly website as you gear up for 2019.

Reason 1: Increased Mobile Visits

Now that Google labels websites that are optimized for mobile as “mobile-friendly” within its mobile search results, failing to have a mobile-friendly website can have a negative impact on your website’s click-through rate (CTR).

Think about it this way. If a user performs a search with their mobile device, and four of the top five results have a mobile-friendly designation, if all other parameters are equal, the mobile user will give preference to the four results that Google identifies as “mobile-friendly.” This results in a greatly reduced number of click-throughs for websites that haven’t been optimized for mobile while simultaneously stimulating the volume of click-throughs for websites that are.

Fortunately, Google provides a tool that allows website owners to test if their website is mobile-friendly. If a website passes this test, it will receive the mobile-friendly designation.

Reason 2: Higher Mobile Rankings

Google already penalizes websites in mobile search that are not mobile-friendly to ensure that websites that have been optimized for mobile devices rank higher. The world’s most widely used search engine is dedicated to improving the experience of surfing the internet, which is why mobile optimization is so highly coveted. Since 2014, mobile-friendly sites have been steadily increasing in ranking while others have been demoted to search engine results pages (SERPs) that rarely see human eyes.

Consider this quote from the Google blog post that announced the new “mobile-friendly” labels:

“We see these labels as a first step in helping mobile users to have a better mobile web experience. We are also experimenting with using the mobile-friendly criteria as a ranking signal.” This announcement was made in 2014. Four years later, Google’s dedication to mobile-friendly websites has been unwavering, and mobile optimization has become the foundation of a successful online presence.

Reason 3: Increased Revenue From Mobile

If increasing rankings and click-throughs to your website don’t provide enough incentive to invest in a  mobile-friendly website, hopefully, lost revenue is. Lacking a mobile-friendly website at a time when so many users are turning to mobile devices to find the products and services they need is essentially forfeiting customers over to your competition.

The bottom line is this: without a mobile-friendly website, your organization is already losing revenue. Consumers are becoming less and less willing to put up with poor user-experiences on their mobile devices. If your organization fails to adapt to changing expectations, you will fall by the wayside as your prospective customers seek out the path of least resistance to an improved user experience. Typically, this path will lead them straight to your competitors who have invested in a mobile-friendly website. If you want to continue growing your business in 2019, a mobile-friendly website is crucial to your ongoing success.

Conclusion

Ensure that your organization has a successful SEO strategy in 2019 with a mobile-friendly website. Your organization will benefit from more click-throughs, higher rankings, and most importantly, increased revenue.

Mobile phones possess nearly all of the functionalities of a desktop computer, so it comes as little surprise that more and more interactions are taking place on mobile devices. If your website isn’t optimized for mobile, you risk missing out the important micro-moments that drive potential customers into your marketing funnel. At Leverage Digital, our creatives work side-by-side with our web development team to craft award-winning websites that feature superior performance on displays of all sizes.

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The Collapse of a Corporation: Lessons from Companies with Irreparable Brands

It feels good to be on top of your industry, but you didn’t get there because you’re lucky. All of your success is derived from a determination to dominate your competition and grow your business. The road to success is filled with perils, but you’ve subsisted through the trials and tribulations to reach the top of your industry. And guess what? It’s only just the beginning.

Once you attain success, your next goal is to maintain it at all costs. As we’ve seen over the last few years, unexpected occurrences can derail a business virtually overnight. Without an effective marketing strategy, a business can come and go as quickly as the seasons. But there’s good news: by examining the collapse of other famous companies with irreparable brands, you can avoid those mistakes and keep your brand on the right track toward future success.

United Airlines

What Happened: A male passenger was literally dragged from his seat by two airport security officers on an overbooked plane departing from Chicago O’Hare International Airport. Unfortunately for United, cameras were rolling when the incident took place, and the dispute quickly went viral. The video, which showed a distressed man with blood on his face and mouth screaming for help as he was forced from the plane, disturbed viewers nationwide and quickly lead to protests and backlash against the almost one-hundred year-old company.

The Result: United’s stock dipped 4 percent in the days following the highly publicized incident and nearly $1 billion vanished from the company’s market value. CEO Oscar Munoz announced new preventative strategies to quell future conflicts including increased monetary incentives to leave an overbooked flight, reduced overbooking, additional employee training, and limited paperwork for lost luggage reimbursement. However, these reparations were unable to lift United from its low ranking in customer service satisfaction among airlines. United Airlines earned a 70 out of 100 on the 2017 American Customer Satisfaction Index, which is five points below the average score of 75.

The Lesson: Your company is always being watched, so there’s very little space for lapses in judgment. All of your employees should be familiar with your company’s brand, mission statement, and code of conduct. One bad apple, even in a minor role in your company, can cause irreparable damage to your brand. This catastrophe resulted in a major public relations crisis that was only compounded by what many viewed as a disingenuous apology on behalf of CEO Oscar Munoz. The United Airlines fiasco also serves as a cautionary tale for the power of viral video and social media content. Bad news tends to spread even faster than good news, so your company should always remain cognizant of how it is being portrayed internally and externally online, and especially on social media.

Sprint

What Happened: Although Sprint once kept stride with other major telephone companies like AT&T and Verizon Wireless, the company’s inferior customer service infrastructure and inability to adapt to a changing market has caused it to fall behind its competition. There were once two tiers of telephone service providers. The first tier was mainly composed of companies like the aforementioned AT&T and Verizon Wireless that offered monthly contracts on two-year service agreements. The second tier included prepaid or no-contract service providers like MetroPCS (now just Metro) and Cricket. Then something changed: companies like AT&T started offering both, despite already possessing stock in prepaid service providers who were piggybacking off their cell towers. Sprint didn’t know what to do. With lackluster service and an ineffective brand that failed to land with customers, the company’s leading executives found themselves in a poorly defined niche with no clear target audience.

The Result: On a poll conducted by Zogby and 24/7 Wall St., 44 percent of respondents reported a negative customer experience with Sprint. Among the 150 companies listed in the survey, Sprint had the fifth largest share of negative customer feedback. This was a significantly higher share than other mobile telephone companies like AT&T, T-Mobile, and Verizon Wireless. In addition, RootMetrics, a wireless network performance insight company, ranked Sprint behind all competitors in speed and data, arguably two of the most important considerations for customers shopping for wireless plans. Sprint didn’t rank well in calling, texting, and overall reliability either. The struggling brand ranked second to last in all three of these important service areas.

The Lesson: Technology is important, and if you aren’t willing to invest in the next wave of innovation, your business will quickly grow stagnant as it finds itself unable to compete. Sprint, a company whose brand is closely entwined with technology, failed to capitalize when new technology changed their market, and their brand suffered as a result. Our agency is vigilant of important changes in digital technology that will affect your online rankings, visibility, and traffic. We prime your business for success in advance so we can continue to implement changes to your digital marketing strategy to future-proof your business.

Equifax

What Happened: Equifax fell victim to one of the largest data breaches in history in 2017. Blackhats infiltrated the Equifax servers between May and July of 2017, amassing an enormous trove of personal data including driver’s license numbers, Social Security numbers, and birthdays. The information of more than 145 million Americans was vulnerable to the hack. Equifax’s lackluster handling of the incident, including the baffling decision to announce the breach over a month after it occurred, outraged Americans and proved that legislation concerning the protection of users’ personal data was outdated, weak, and in need of revision or replacement.

The Result: The consumer credit reporting agency made it easy for users to find out if they had been affected by the hack or not by simply logging on to their site and filling out a form, but people were not thrilled about the lack of help they were receiving. First, they needed to visit a website and submit information to a company that had just bungled the security of their information. Second, Equifax required consumers to not join a class-action lawsuit if they wanted to see if their information had been hacked. Lawmakers have done very little to prevent another incident like this from happening again.

The Lesson: Security is vital to the success of every business. In order to retain customers and find new ones, you need to have a way of reaching them. Personal data is the key to building strong connections with customers and clients, but if you don’t have the digital infrastructure in place to keep this information safe, your business will be hard-pressed to keep those customers happy. For instance, there’s never been a more vital time to invest in an SSL certificate for your website. This certificate encrypts data on your website to ensure that it can’t be accessed by the wrong users. At Leverage Digital, we’re outfitting all of our clients with free SSL certificates as a stopgap solution for their online security needs, but we’ll also be offering extended coverage using paid SSL certificates that feature significant upgrades like liability protection, multi-domain certification, superior server compatibility, and more.

Growing your brand and dominating your competition is easy when you partner with an award-winning digital marketing agency like Leverage Digital. We understand that success is something you have to earn, and we’re constantly working to ensure that our clients are positioned at the top of their industry. We customize digital marketing strategies to help you connect with more customers, carve out a niche for your business, and achieve your growth objectives with measurable results.

Ready to partner with an award-winning agency that delivers results? Let’s get started.

Newsworthy Branding: Media Coverage for Your Business

There’s nothing quite like seeing the business you’ve poured your life into gracing the front page of the newspaper. Newspapers and magazines seem to be disappearing from the newstands, but they’ve gained renewed support online; and now, digital issues are even more common than the real thing.

People interact with the news more closely than they did in the past. Smartphones chirp every time a news story breaks, and apps like News deliver curated content tailored specifically to our reading and search habits. While some experts claim that print media is dead, the truth is that it packed its bags and moved to a boundless format with endless possibilities.

The news media is still alive and well; and for businesses looking to spread their name and reach new customers, media coverage is still an effective, cost-free mechanism for increasing your brand’s visibility in the physical and digital world.

However, it’s impossible to advertise your brand in the media without a story. If you want to advertise for the sake of advertising, you’ll have to purchase ad space from a publication. If you want the opportunity to grow your brand organically using media coverage, you will need to do something newsworthy, write a press release, and contact multiple publications or media companies.

Making Your Brand Newsworthy

Similar to the way your brand is vying for visibility on search and social, news stories battle for prime real estate on the first page of the newspaper or homepage of a publication’s website. If you want your brand to stand a chance against breaking news from the White House and your local area, your brand will need to find a way to attach itself to a big scoop.

Whether you’re seeking local or national coverage, there’s one common thread that connects most new stories — they all feature news that has an effect on people. When you introduce a new product or service for your customers, your primary goal is to grow your business. Unfortunately, growing your brand doesn’t constitute news without incorporating your community. Most news outlets are willing to let you spotlight your brand during a feature as long as you showcase something compelling for general readers.

Does your business engage in social outreach programs that benefit your community? Have you thrown events that welcome your community and aim to improve the lives of the less fortunate? Are you introducing a product or service that will have groundbreaking implications on customers and non-customers alike? These are types of stories the news press considers ‘newsworthy’.

Hosting fundraisers, social gatherings, and contests are a few ways you can get involved with your community in a newsworthy way. Partnering with other local businesses is also an effective tactic for helping your brand get featured in print or digital media. Charitable contributions are almost always worth talking about, too. If you want your brand to be featured in the media, you need to show that your company is more than just a business.

Write a Press Release

Once you’ve confirmed that your brand is involved in a newsworthy story that will captivate readers, it’s time to write a press release. Depending on the intent of your story, you will choose whether to send your press release before or after your news.

For instance, if the story involves your brand hosting a community picnic, you will want to send out the press release ahead of time so the story can be published before the event to boost attendance. Conversely, if your business already engaged in a newsworthy act (e.g., donated textbooks to underserved children, paid for a community member’s chemotherapy and recovery) you will want the press release sent out afterwards to tell the story in its entirety.

Regardless of when you send the press release, it’s imperative that your press release contains a few vital components:

First and foremost, consult a public relations specialist who can write a compelling press release that immediately hooks reporters. At Leverage Digital, our content strategists have worked in public relations and the news media, so drafting successful press releases is second nature. Regrettably, writing your own press release can be a fruitless time sink. Outside of the stringent formatting requirements, deciding what content is pertinent to the press release can be tough. If a reporter picks up a press release from the newswire, but finds it to be incorrectly formatted or lacking clarity, they will ditch it instantly in favor of a press release written with a higher degree of professionalism.

Second, your press release should include direct quotes from relevant sources. If you want to have a story about a fundraiser published in the newspaper, you will need to collect quotes from important members of your organization as well as people who attended the fundraiser. Provide full quotes so the reporter can edit them for publication as needed. If your quotes are too short or fail to illustrate why your story is newsworthy, the reporter will likely dump them and scrap your story.

Finally, no press release is complete without images. Stories are thrown out regularly because they lack visuals. News stories always benefit from pictures and photographs that grab the reader’s attention. If you supply your own visuals, the reporter won’t have to submit a photo request form thereby saving time and money. Our digital marketing agency can improve your press release by supplying you with professional-quality photographs that capture your brand at its best.

Contact Multiple Publications

Sending out your first press release can be nerve-wracking. You spent a lot of time (or money) ensuring that your press release was well-written, so you don’t want to be rejected; but, more often than not, you will be. And that’s perfectly normal.

There are numerous publications on the local level in most areas, and your options expand significantly when you start reaching out to national publications. Plus, specialized, online-only publications give your brand the ability to reach users you might have never considered in the past. Once you’ve decided which type of news platform is best for your brand, send out as many press releases to as many credible publications as possible to increase your chances of landing coverage.

Your story could get picked up by one publication, zero publications, or ten publications. Regardless of the outcome, you’re taking the necessary steps to expand your brand’s visibility thereby generating new leads and improving your brand recognition. Best of all? This process is essentially free. You pay for advertising. You don’t pay for news coverage.

Growing your brand organically starts with SEO, but what comes next? There are countless ways to promote your brand without a significant investment of capital, but these methods often require the expertise of a talented digital marketing agency like Leverage Digital. Whether you want your brand positioned on the front page of Google or the front page of your local newspaper, our team is ready to help you elevate your business and enhance your brand. With over $100 million in revenue generated for our clients, our fearless approach to marketing is sure to deliver the measurable results you’ve been waiting for.

Ready to partner with an award-winning agency that delivers results? Let’s get started.

What Do Your Company’s Colors Tell Clients About Your Brand?

Your favorite color says a lot about you. Colors are an effective tool for translating your thoughts, feelings, ideas, and interests into a visual format. Our relationship with color stretches back to the dawn of time (long before branding), when we started to develop stronger biological tools to recognize colors visually. This ability enhanced our ability to spot things like brightly colored foods and blood, which greatly increased our ancestors’ chances of survival.

And the rest is history. The ability to recognize colors helped our ancestors grow and prosper for millions of years. Eventually, our frontal cortex developed advanced cognitive functions and Neanderthals were replaced by the comparably more advanced Homo sapiens. Fast forward to the 15th century and artists like Leonardo da Vinci and Michelangelo began to utilize colors to push the boundaries of art. Thus, an important component of our survival became irreversibly ingrained in our culture.

Although this summary is oversimplified, it does highlight our close kinship with color. Human beings don’t just process color, they communicate with it and experience it. As a result, the colors you chose to represent your brand are vital to spreading your message the way you intended. Iconic American brands like McDonald’s, Walmart, and Publix deftly utilize color to express their values, represent their services, and attract clients. What do your company’s colors say about your brand?

Red

The color red is dynamic, attention-grabbing, and exciting. As one of the three primary colors, people tend to have a strong connection with the color red. Scientifically, the color red enhances our appetite, which is why successful fast food chains like McDonald’s, Wendy’s, Chick-fil-A, and Arby’s have stuck with red for the better part of the modern era.

The color red will help your brand get noticed because people’s relationship with this color is deeply rooted in society. For example, our daily interactions with stop lights strengthens our perception of the color red because we perceive red as meaning “stop.” This can be useful for retailers who want passersby to “stop” and take a look at their products or services. In fact, red has been scientifically proven to stimulate blood pressure and raise the heart rate to evoke feelings of passion, excitement, and even love.

Blue

When your brand wants to demonstrate intelligence, trustworthiness, and liberalism, there’s no better color than blue. Although once thought to be a color representing masculinity, the color blue has grown increasingly inclusive over the years. Brands in the technology and social networking sectors, like Facebook, Intel, Twitter, Skype, and Hewlett Packard, are especially keen on blue.

What is the first thing that comes to mind when you think of the color blue? Your answer is likely one of two things: the sky or water. So it makes sense when you consider the fact that blue is a color that boosts our feelings of tranquility and reliability. The color blue also communicates safety and security. If you want to enhance your target audience’s trust in your brand, try incorporating more blue into your branding.

Green

You know what it means to “go green,” and many of these sentiments translate into how green is perceived in advertising. The color green has strong ties to the environment, peace, and health, but it is also irrevocably tied to money. Considering this alarming distinction, brands must carefully plan their application of this powerful color. Ironically, figuring out the balance between these contrary perceptions helps illustrate another feeling that green simulates — harmony, stability, and equilibrium.

Grocery stores like Whole Foods and Publix use green to enhance our perception of how fresh their meats and produce are. On the other hand, banks like Regions, TD Bank, and Citizens Bank utilize green to represent their skill and efficiency when handling money. When we work with businesses to revitalize their brand or perform an all-out rebranding, we are cognizant of how a color like green, which can be utilized in a number of ways, can affect the way your brand’s message is conveyed to your target audience.

Purple

Throughout history, the rarity of the purple hue has made it a hallmark of royalty, and the wisdom and respect that is associated with kings and queen. Today, purple is as common as any other color, but it still leaves a strong impression on the viewer, whether intended to glamorize a brand or promote creative thinking. Purple is frequently utilized in the branding of beauty and anti-aging products, too.

We often find that brands that choose the color purple plan to utilize creative advertising strategies that incorporate youthfulness and humor into their branding. Yahoo, T-Mobile, and Taco Bell are three examples of companies that utilize purple (T-Mobile uses an aggressive shade of fuschia) in their branding and have executed advertising campaigns that focused primarily on grabbing their target audience’s attention with quirkiness.

Orange

Orange is a welcoming, friendly color that promotes a cheerful disposition and inspires confidence, but it is also synonymous with caution. This color can be utilized to draw in apprehensive shoppers and indicate sales and clearances. Like the color green, orange has been utilized to help represent brands across an array of industries.

Harley Davidson and Nickelodeon both prescribe to the color orange, but they accomplish vastly different goals by doing so. Nickelodeon wants to appeal to children, so orange, often considered one of the friendliest colors, is a perfect selection. Conversely, Harley Davidson wants to inspire confidence and ensure their target audience that there is no better product on the market.

Yellow

The color yellow shares a close kinship with the color orange. Similar to orange, yellow is associated with warmth, optimism, and conversely, caution. Yellow also has the unfortunate distinction of being the color that is most likely to trigger crying in babies, so if you plan on investing in a Gymboree franchise, stay clear of this color (and go with orange).

However, optimism seems to be the central thread linking brands that utilize the color yellow. Consider these brands that all opted for yellow when choosing their color palette from the unlimited spectrum of colors: Subway, Best Buy, Nikon, Sprint, and National Geographic. What do these brands have in common? Very little. Nevertheless, they are all brands that provide important services that help you unlock your creativity or become the best version of yourself.

Gray

Gray is a calming color that is often used to symbolize feelings of functionalism, old age, and solidarity. You will know if your brand benefits from this color almost immediately. Currently, there are very few brands using gray as the primary color in their branding, and the brands that are using it, like Apple, Nissan, Lexus, and Swarovski, are really opting for a silver tone which can be perceived very differently from gray.

Be careful when you use gray. Too much gray tends to make people feel apathetic and depressed. Our innate association of the color gray with fog means your brand can easily get lost in a haze of gray if you don’t consult a talented digital marketing agency like Leverage Digital.

Black and White

While the color black is incorporated into nearly every brand in some form or another (balancing light and dark is an integral component of nearly every design plan), we rarely characterize a brand as using black to represent their goals and initiatives. Black is commonly associated with authority, power, and stability. It’s a no-nonsense color that can effectively communicate your ardent dedication to your work and depthless wisdom, just don’t use too much of it. Applying too much black to your brand’s color palette can transform your brand from “Gap” to “Hot Topic” in a matter of seconds.

On the contrary, if you want your brand to feel sterile, pure, and safe, you should consider using white. Sure, the color white can be bland and boring, but it can also be classy, tasteful, and neutral. Sometimes, utilizing extra white space can help you say more by giving the viewer space to populate your brand with their own ideas. Furthermore, the color white can be an effective color in your rebranding efforts, as we perceive the color white as being unaltered and true.

Avoid Favoritism When Selecting Colors

Your favorite color means a lot to you, but your experience with a color is unique to your own perceptions and feelings. Choosing colors based solely on favoritism can lead to a poorly executed creative design that confuses your target audience. To illustrate this, imagine if the CEO of Fifth Third Bank decided to use their “favorite” colors — gold, purple, and black— when developing their brand. Here’s the result:

Would you trust this bank with keeping your money secure? If Fifth Third Bank was an ironically named night club, you might be interested in seeing what’s beyond their purple and gold doors. Unfortunately, color favoritism can lead to ineffective branding, an unclear message, and a lack of customers. Fifth Third Bank’s normal color palette, which utilizes blue, green, and white, is a significant upgrade from this ill-conceived concept:

In this rendition, each color has a purpose. The use of blue inspires confidence in the customer, who will perceive this brand as a seasoned institution for banking, and the green convinces the customer that the bank will handle their money wisely. Here are a few more examples of how pairing your brand with the wrong color palette can instantly throw off your target audience:

Conclusion

Your company’s colors help tell the story of your brand. When people are first introduced to your branding, they will immediately form a mental connection between your company’s name and color palette. This connection can last a lifetime. Are you making a first impression that instantly converts curiosity into a customer? At Leverage Digital, our creatives are dedicated to strengthening your brand’s identity and increasing your visibility amongst the competition. Whether you’re a new business just entering the fray, or an established business looking for a rebrand, we’re here to help you meet all of your branding objectives.

Do you feel like your brand is being lost among your competitors? Failing to stand out could be the reason your brand is struggling to move forward and expand. Perhaps it’s time to rework your image. At Leverage Digital, our gifted team of creatives and marketers work hand-in-hand to ensure your brand is firing on all cylinders.

Ready to partner with an award-winning agency that delivers results? Let’s get started.

Is it Time to Revamp Your Logo? 3 Tips to Help You Decide

Business start-ups, even existing ones, take on so many tasks, that the creation of a logo is commonly overlooked. But defining your business with branding has to start somewhere, or it could be lost in the bottom of the attraction-food-pyramid.

1. LOGOS—the cornerstone of every company’s branding. When your company first launched, it may not have been a priority for whatever reason. You may feel that when a prospective customer approaches you for services or a product, your brand is not their priority. So chances are you put together something for yourself or even had a friend or family member help out with the design. But, once you’ve settled into your industry, reconsider using real designers. Sick patients don’t go to fake doctors. They go to the pros.

2. SO YOU HAVE A LOGO, BUT IS IT CURRENT? Regardless of your industry, we live in a very fast-paced society that is very critical of presentation. Does your logo speak to the world? Take time to survey your brand. Is there confusion about what you do? Go outside of your inner circle. Sometimes those near and dear to you don’t want to offend your existing brand. A great logo design should speak about the nature of your business, product, or service. So if your existing logo is out of step with your message and customers, it’s time to revamp.

3. EVERY BUSINESS CHANGES. And so should its branding. The evolution should marry with the trends of society. Consider always the future of your business and your future customers. A company with a revamped logo recognizes the importance of its legacy in the marketplace.

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The Importance of Typography in Design

With the announcement that the National Weather Service (NWS) will now be able to use mixed-case lettering due to updated equipment, there has been a spark in the importance of typography treatment. In their April press release, the NWS explained the transition from the teleprinter which only accepted ALL CAPS to an advanced weather system which accepts mixed-case lettering. You’re probably asking, “why is this important and what does it have to do with marketing?!”

ALL CAPS has turned into the shouting joke! WHEN YOU READ IN ALL CAPS YOUR INSIDE VOICE IS PROBABLY SHOUTING RIGHT NOW!!

Typography treatment can be summed up with the example above. ALL CAPS is meant to be read with a sense of importance while mixed-case lettering is the accepted conversational tone.

Typography is the Key

When creating a website, one of the most important aspects of your brand, it’s important to understand how typography plays a role in the user experience. Viewers are more likely to click through and read content when it’s easy to find. There are a variety of typography treatment options to use to call attention to certain pieces of content. The treatment can range from bold letters, ALL CAPS, underlining, or even changing the color. If your menu features one of these treatments, it makes it easier to find it among the rest of the content on your website.

A visual hierarchy is created when the text on your website is treated differently and calls important links and menus to the user’s attention. Without varying typography treatments, everything looks the same and is hard to follow.

When thinking about your website’s content, keep in mind the most important aspects. You want them to stand out so your clients can easily navigate your content.

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What Your Logo Color Says and Does For Your Company

Let’s start with the stats. Entrepreneur Magazine recently published the following statistics: 93% of purchasing judgments are made on visual perceptions; 84.7% of consumers cite color as their main reason for buying a particular product; and 80% think color increases brand recognition.

The Importance of Color

Color is the most important element of your brand. It speaks to your customers emotional side subconsciously. Plus, it helps evoke your message. The best brands put thought into their logo. Color relates a feeling. A good example is Home Depot’s use of the color orange. Their target audience is primarily those in the construction industry who tend to be around hazard signs that are usually orange. Simple and smart. They related their brand color to the color their target audience identifies with.

Food For Thought

So what’s the takeaway? Consider your target audience and clients. What do they think of your brand’s color? Do they remember it? And ultimately, do their opinions translate into more business for you?

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What Does Your Brand Say?

The definition of a “brand” doesn’t begin to scrape the surface of what branding means when building and/or growing a business.

brand/
verb
1. A mark made by burning with a hot iron to attest manufacture or quality or to designate ownership.

Technically, just a company logo would meet the defined term of “brand.” While the logo is necessary, it’s important to understand that your logo is just one piece of a larger brand strategy.

Of course, there’s a correlational relationship between your logo and your “brand,” but I’m asking you to think bigger. Think about your BRAND STRATEGY. Think about your identity in the marketplace. Think about your positioning.

Your brand is the promise you make to customers. Your brand is a value statement. Your brand is a way of life. Afterall, 64% of people cite shared values as the main reason they have a relationship with a brand.

GUT CHECK:

  • Does your website convey who you actually are or who you want to be?
  • Does your brand invoke feelings of happiness and loyalty?
  • Are your customers having experiences that they can’t wait to tell their friends about?
  • Does your brand make people smile?
  • How do your potential customers perceive you?
For more information or to schedule a consultation, please call us today at (866) 611-6267 or submit our contact request form.