In the past, generating new leads was a direct result of quality work. If you were able to deliver on your promises and provide the goods or services a customer needed, they would be more likely to refer others. Today, generating leads is much harder. A recommendation from a customer might result in your company being searched on Google, but there’s no guarantee that they will reach out for your services.
That’s where the services of a reputable digital marketing agency like Leverage Digital come into the picture. We help clients grow their businesses through a comprehensive digital marketing strategy that includes PPC campaigns that help potential customers find your business. As one of the top PPC agencies in Tampa, we help local businesses of all sizes increase the amount of traffic and leads generated from their websites each and every day.
Partner with One of the Top PPC Agencies in Tampa
At Leverage Digital, we serve our clients by ensuring every aspect of their digital marketing campaign is firing on all cylinders to drive traffic and increase conversions. When your PPC campaign is executed by a knowledgeable digital marketing professional, you can rest assured that every pair of eyes viewing your ad is relevant to your business interests. There’s no such thing as a “one and done” solution when it comes to PPC. There are many options for running a successful PPC campaign, but figuring out that delicate balance can be difficult without the best PPC agency in Tampa helping you take the guesswork out of growing your business.
The Benefits of a Multi-Tiered PPC Strategy
At Leverage Digital, we employ a multi-tiered approach to PPC that helps you generate leads in a variety of ways including:
Paid Search Marketing: Search engines like Google allow businesses to bid on lucrative advertising space on search engine results pages (SERPs). Through the skillful implementation of Google AdWords and other similar platforms, your business can get preferential listing to guide relevant search queries to your website. We can pair this technique with a search engine optimization (SEO) campaign to increase visibility and generate even more leads for your company.
Display Advertising: Through the use of professionally designed banner, image, and text ads that are displayed on ad space on relevant web pages across the internet, potential clients can access your website in as little as one click without browsing a search engine or following your direct URL. Display ads are also an effective tool for building brand recognition and help users build familiarity and rapport with your brand over time.
Retargeting: Retargeting allows businesses to capitalize on previously lost opportunities and can be integrated into a variety of PPC campaigns. Visitors who failed to convert on the first go-around can be brought back into your funnel for another shot at conversion. When used correctly, retargeting can display ads specific to the types of online actions being executed by the user. In other words, our team of digital marketers can maximize the value of your PPC campaign and ensure that every click comes from a potential client.