We’re all experiencing declines in new business.
I don’t think that, except for Amazon, Zoom, and maybe Netflix, many businesses right now are generating significant levels of new business.
The way I look at it is, now is the time to really focus on gaining your customers’ attention.
Gain More Attention
Your customers may not be buying right now. For example, you might be in health care and your patients have canceled their appointments. Maybe you do elective surgeries but are now unable to do so. Now is the time to position yourself as the authoritative resource for that clientele.
Using the health care example again, if you’re a physician, or maybe you manage a Healthcare Group, now is the time to post content to your website and your social media profiles regarding:
- Medical implications regarding COVID-19
- The latest that’s coming out in terms of vaccines.
There’s a lot of opportunity right now for healthcare professionals, in particular, to distinguish themselves as the subject matter experts in their field and really garner attention from not only their existing patient base but also potential new patients down the road.
This thing is going to end at some point. When the smoke clears, the companies that are going to thrive are the ones getting eyeballs and getting the attention through providing valuable content and information to their clientele.
Another great example is legal professionals attorneys.
Right now is a prime opportunity for attorneys to provide their clientele with resources regarding all federal, state, and local legislations being passed, in order to help individuals and small businesses.
You should be out there publishing content to your website and your social media profiles regarding all this new legislation and serving as that trusted adviser that is an authoritative resource for your clientele. In addition to that, you can also be talking about how COVID-19 may impact your clientele specifically.
Position Yourself As An Authority
One example could also be a divorce attorney. I suspect that with spouses locked in the same house together for long periods of time you’re probably going to have some friction at some point. I think it’d be nice to have a divorce attorney that’s providing guidance and advice on how to make sure that you maintain positivity in a household when you’re locked in the same house for 30 days or more.
Bankruptcy is probably something that’s on a lot of American’s minds right now. Maybe they’re not in the best position financially, and depending on how long this goes on for, it could lead to bankruptcy.
Pushing bankruptcy attorneys to discuss and produce content that serves as advice and guidance on how Americans can avoid bankruptcy would be very compelling and help position you as an authoritative resource and as that subject matter expert.
Once the economy rebounds and once things begin to normalize and people start hiring attorneys and going back to their physicians offices and so forth, they’re going to come to you, as opposed to your competition.
Right now your competition is silent. They’re not doing anything!
If you’re the one putting content out there and helping them through this crisis, they are going to trust you. They’re going to want to come to you once all this is over.