The Importance For Brands to Convey Empathy & Compassion During This Crisis

 I’ve talked a lot about the importance of creating content and serving as a resource for your clientele during this time, but something I have not touched on yet is the importance of conveying empathy and compassion and letting your clientele know that you understand what they’re going through.  You understand exactly what they’re …

Gain More Attention And Position Yourself As An Authority

 We’re all experiencing declines in new business. Except for Amazon, Zoom, and Netflix, there aren’t many businesses right now generating significant levels of new business.  The way I look at it is, now is the time to really focus on gaining your customers’ attention. Gain More Attention Your customers may not be buying right …

5 Steps to Help Your Business Thrive in a Time of Economic Uncertainty

With the spread of the coronavirus (COVID-19), you are not only responsible for your personal health and the health of your loved ones, but also for the health of your business. With the U.S. economy potentially headed for a recession, the country is in a severe state of economic uncertainty, and that is not good …

Innocent Until Proven Guilty: How Attorneys Can Combat Negative Reviews

As an attorney, establishing a positive reputation on Google and Avvo is crucial for remaining competitive in your local market. If you have no reviews — or worse, negative reviews — you’re going to have a hard time capturing prospective clients who base all of their decisions on online reviews. That’s why we’re going to …

Managing Your Reviews and Reputation While Remaining HIPAA Compliant

Online reviews remain the single most influential way for patients to voice their opinions of your medical practice. Whether true or false, these opinions will be raw, unfiltered, and emotionally driven. They will gravitate towards being high praise or strong disapproval. Your reputation as a healthcare provider hinges on these reviews and your responses to …