Innocent Until Proven Guilty: How Attorneys Can Combat Negative Reviews

As an attorney, establishing a positive reputation on Google and Avvo is crucial for remaining competitive in your local market. If you have no reviews — or worse, negative reviews — you’re going to have a hard time capturing prospective clients who base all of their decisions on online reviews. That’s why we’re going to …

Managing Your Reviews and Reputation While Remaining HIPAA Compliant

Online reviews remain the single most influential way for patients to voice their opinions of your medical practice. Whether true or false, these opinions will be raw, unfiltered, and emotionally driven. They will gravitate towards being high praise or strong disapproval. Your reputation as a healthcare provider hinges on these reviews and your responses to …

Why a Mobile-Friendly Website is Essential to a Successful SEO Strategy in 2019

Surprisingly, many organizations still don’t have mobile-friendly websites despite there being over 5 billion unique mobile subscribers worldwide. Usually, they are reluctant to invest because they lack resources or don’t see the value. If your organization falls into this category, and you would like your brand to remain relevant on the most widely used search …

Optimizing Your Online Presence for a Seamless User Experience on All Devices

Brands often create content strategies that cater to specific devices and their expected user behavior. Does smartphone and tablet user behavior differ so much that unique content strategies have to be crafted around each device, or should brands provide content that caters to the user regardless of their device? Seamless experiences are extremely important to …

The Limitations of Free SSL Certificates

You’re probably aware of the importance of installing an SSL Certificate on your website, but shopping for one is a daunting task. If a business resists utilizing an SSL Certificate, their site will be flagged as “not secure” by Google. This causes your business to stick out like the proverbial sore thumb. SSL Certificates come …

Micro-Moments and Search

Micro-moments, a concept first introduced by Google, are high-intent, short bursts of activity characterized by consumers who turn to their mobile devices to quickly access information (i.e., watch a “how-to” video) or take action (i.e., find the nearest Starbucks). Marketers must learn how to reach consumers during these high-intent micro-moments by providing their customers with …

The Collapse of a Corporation: Lessons from Companies with Irreparable Brands

It feels good to be on top of your industry, but you didn’t get there because you’re lucky. All of your success is derived from a determination to dominate your competition and grow your business. The road to success is filled with perils, but you’ve subsisted through the trials and tribulations to reach the top …

Putting Together the Perfect Marketing Stack for Your Business

Helping our clients grow their businesses so they can dominate their competition isn’t as simple as designing a professional website and populating it with a handful of search engine optimized  articles. Digital marketing is a complex affair that should be handled by a proven agency who can dedicate the time and skills necessary to help …

Did You Know There’s a Digital Marketing Skills Shortage?

Whether you’re a small business owner, franchiser, or marketer, you’re probably all too familiar with the unprecedented volume of digital marketing “gurus” targeting you on search and social. Although it may seem like everyone and their grandmother is trying their hand at digital marketing, there’s a strikingly low level of competency in the industry. Consequently, …

Why SEO Can’t Reside in a SILO

Search engine optimization (SEO) is an incredibly effective marketing tactic that can provide great returns if executed correctly. However, SEO is often perceived as a silver bullet for business owners looking to drive traffic to their website and increase sales. While SEO will do both of these things, it is much more effective when combined …