Most of you know by now that the PPP program loan funding has been exhausted. Unfortunately, there are a lot of you out there that applied for the PPP loan and didn’t get it. Your application may not have even finished processing before the program ran out of money.
There’s a lot of us in the same boat, so don’t feel that you’re alone.
Don’t Rely On Unreliable Entities
There are a lot of creative ways to continue driving revenue for your business. You shouldn’t be reliant on loans from banks or the government. Quite frankly, the banks and the government aren’t reliable. They have good intentions, but they are not reliable. You cannot count on that.
What you can count on though is your perseverance and your ability to adapt, innovate, and come up with creative ways to continue driving revenue for your business. That is the one thing you can count on.
That is what we are doing here at LEVERAGE.
How to Find Creative Solutions
We are finding creative ways to continue servicing our clients as best we possibly can. We’re not relying on our bank or local state or federal governments to bail us out.
One way that a lot of you can benefit and continue driving revenue is by simply updating your website to let your customers know that you guys are still open for business. For any of you out there who haven’t updated your website yet, look at your home page. At the very top, front and center, it should say “We Are Open For Business.”
Make sure to have a very clear message to your customers confirming that you are open. Don’t assume your clientele knows that you’re open because they might not.
Consider Adding a COVID-19 Resources Section
Also, if you haven’t already added a COVID-19 resources section to your website, keep your customers apprised of what your business is doing during COVID-19 to keep operating and servicing them. They need to know you are up and running and are able to service their needs. So if you guys haven’t done that, go do it now.