The Limitations of Free SSL Certificates

You’re probably aware of the importance of installing an SSL Certificate on your website, but shopping for one is a daunting task. If a business resists utilizing an SSL Certificate, their site will be flagged as “not secure” by Google. This causes your business to stick out like the proverbial sore thumb. SSL Certificates come …

Micro-Moments and Search

Micro-moments, a concept first introduced by Google, are high-intent, short bursts of activity characterized by consumers who turn to their mobile devices to quickly access information (i.e., watch a “how-to” video) or take action (i.e., find the nearest Starbucks). Marketers must learn how to reach consumers during these high-intent micro-moments by providing their customers with …

The Collapse of a Corporation: Lessons from Companies with Irreparable Brands

It feels good to be on top of your industry, but you didn’t get there because you’re lucky. All of your success is derived from a determination to dominate your competition and grow your business. The road to success is filled with perils, but you’ve subsisted through the trials and tribulations to reach the top …

Putting Together the Perfect Marketing Stack for Your Business

Helping our clients grow their businesses so they can dominate their competition isn’t as simple as designing a professional website and populating it with a handful of search engine optimized  articles. Digital marketing is a complex affair that should be handled by a proven agency who can dedicate the time and skills necessary to help …

Did You Know There’s a Digital Marketing Skills Shortage?

Whether you’re a small business owner, franchiser, or marketer, you’re probably all too familiar with the unprecedented volume of digital marketing “gurus” targeting you on search and social. Although it may seem like everyone and their grandmother is trying their hand at digital marketing, there’s a strikingly low level of competency in the industry. Consequently, …

Why SEO Can’t Reside in a SILO

Search engine optimization (SEO) is an incredibly effective marketing tactic that can provide great returns if executed correctly. However, SEO is often perceived as a silver bullet for business owners looking to drive traffic to their website and increase sales. While SEO will do both of these things, it is much more effective when combined …

Why Google Algorithm Updates Shouldn’t Matter

Whenever the digital marketing industry catches wind of a Google algorithm update, it becomes a major topic of discussion. Articles are inevitably published on the specifics of the latest update and how to recover lost rankings if your site is penalized. With the exception of historic changes to Google’s algorithm, such as the Panda and …

5 Critical Questions About SSL Certificates

Google is done playing games when it comes to online security. The internet is often compared to the Wild West because it seems like there are no rules or limitations keeping it under control, but that is quickly changing. The good: improved security means more trust. When people don’t have to worry about their passwords …

Dominating Your Niche on Google

Typically, dominating your niche on Google yields extremely profitable results. This is not only because ranking well for keywords related to a specific niche helps drive higher quality traffic to your site, but also because it differentiates your brand. Follow these five steps to dominate your niche on Google. Determine Your Niche If you haven’t …