When you browse the internet and visit the websites of corporate behemoths like Amazon, Walmart, and Toyota, you’ll rarely find yourself wishing the user experience was more streamlined or more fully featured.
Clearly, these companies have invested heavily in competitive, industry-leading websites, which is why search bars find what you’re looking for, carts populate when you add items to them, and checkout procedures are quick, simple, and easy.
This is because successful brands understand that in today’s economy, the internet can either be the birthplace or graveyard of a business depending on how much time and effort they afford to optimizing their digital imprint.
Fortunately, by partnering with an award-winning digital marketing agency like Leverage Digital, you can achieve comparable results even if your business isn’t pulling in billions of dollars in revenue annually.
On the surface, developing your brand’s online presence helps your business reach more potential customers, but the significance of representing your brand online goes much deeper than that. Online optimization isn’t a luxury, it’s an expectation, and if your brand fails to commit resources to stake your claim in the digital space, you’ll fall by the wayside faster than a McDonald’s representative at an organic food convention.
Establishing your brand online requires an ardent commitment to full stack web development. Even the prettiest websites will be shunned if they lack functionality; and likewise, a fully optimized website will never get the chance to prove its worth if its homepage looks like it was designed on the Windows ‘98 version of Microsoft Word.
As more and more business is conducted online, your website will essentially become a global point of sales system where you can procure new business 24/7. Unfortunately, malicious entities maraud the internet for opportunities to create chaos. When your payment processor suddenly disconnects from your bank account, or Google starts flagging your site as “not secure” because you lack an SSL certificate, having dedicated web developers on your side can prevent you from losing out on thousands of dollars or more in potential business opportunities.
When you partner with a digital marketing agency to grow your brand, ensure that their team contains web developers specializing in front-end and back-end development. In order to bridge the gap between user and user experience, you need to ensure that the aesthetics of your web pages are backed by stringent coding that improves responsiveness and optimizes your site for mobile.
Developing your brand’s website requires an equal commitment to style and substance. Regrettably, most advertising and marketing agencies are focused solely on presenting their clients with attractive deliverables; but that’s only half of the job. You wouldn’t purchase the newest iPhone with the oldest iOS, so why would you invest in digital solutions that fail to improve the user experience on an aesthetic and functional level?
Without inspired design, responsive functionality, and a watchdog mentality ensuring that your server and database are healthy and happy, your website will never reach its potential. In fact, without a skilled web developer maintaining the technology that powers the components of your website, it’s impossible for your website to exist at all. And as you’re probably aware — if you’re not online, you’re not in business.
Leverage Digital was established in 2008 to help businesses transition from humble, brick-and-mortar beginnings into digital-savvy industry leaders. Today, our clients benefit from award-winning web design and industry-leading web support that outclasses the competition; all wrapped up in a multifaceted digital marketing strategy customized specifically for your needs. If you’re noticing a dip in revenue because your website is underperforming, our team can help you get back on the right track so you can dominate your competition.