Trick or Treat: Digital Marketing Edition

If you want your business to remain in the world of the living, you can’t be afraid to partner with a fearless digital marketing agency like Leverage Digital. We’ll equip you with all the weapons you need to prevent your brand from walking among the undead. When you waste your money on outdated marketing and …

Should You Prime Your Website for Desktop or Mobile?

If your business lacks a strong online presence, you’ll be hard-pressed to survive in our increasingly digital world. Without a dedicated website, immersive social media content, and a strong SEO strategy, potential customers will never connect with your business. To remain relevant, you need to invest in a digital imprint that packages the real-world experience …

How the Quality of Your Website Can Make or Break Your SEO Success

The quality of your website can have a major impact on the overall success of your SEO campaign. There are two major reasons for this: First, popular search engines like Google, Bing, and Yahoo want to ensure their users are having a positive experience when utilizing their powerful search tools. To accomplish this goal, the …

7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

Most SEO campaigns are destined for failure because expectations are too high, budgets are too low, decisions are made based on assumptions instead of data, and customer expectations are misunderstood. Whether you’re managing a campaign yourself, hiring a so-called ‘SEO professional’, or partnering with an award-winning digital marketing agency like Leverage Digital, you should ask …

Bridging the Gap Between User and User Experience

When you browse the internet and visit the websites of corporate behemoths like Amazon, Walmart, and Toyota, you’ll rarely find yourself wishing the user experience was more streamlined or more fully featured. Clearly, these companies have invested heavily in competitive, industry-leading websites, which is why search bars find what you’re looking for, carts populate when …

10 Photo Challenges for Instagram Beginners

With over 1 billion users actively snapping and uploading photos every day, there has never been a better time to take advantage of what is quite possibly the most powerful social media marketing platform in the world: Instagram. Before your business can start generating leads and converting new customers using Instagram, you will first need …

Shooting Trendy Video Content on a Budget

If a picture is truly worth a thousand words, it follows that one of the most important aspects of branding is imagery. Whenever your customers interact with your brand, their brains relay sensory information from your visuals to develop a perception of your company. Everything from your color palette to choice of fonts affects your …

Newsworthy Branding: Media Coverage for Your Business

There’s nothing quite like seeing the business you’ve poured your life into gracing the front page of the newspaper. Newspapers and magazines seem to be disappearing from the newstands, but they’ve gained renewed support online; and now, digital issues are even more common than the real thing. People interact with the news more closely than …

4 Reasons You Should Run a Paid Search Campaign Alongside Your Already Successful SEO Strategy

One of the common misconceptions in digital marketing is that SEO and paid search are mutually exclusive. If search visibility is achieved through SEO, why invest in paid search? Although it might seem unnecessary, running a paid search campaign using AdWords can bolster your SEO strategy and ensure that your brand has a commanding presence …

5 Steps to Execute a Site Redesign Without Compromising SEO

You’ve spent years investing in SEO, and now your brand dominates the rankings, but you’ve neglected your website and now your customers are stuck interfacing with an outdated platform that isn’t even mobile friendly. It’s time for a redesign. You’ve probably heard all of the horror stories that tell of disastrous site redesigns killing your …