Writing for Rankings: Why Reaching Your SEO Goals is Nearly Impossible Without a Professional and Trusted Content Strategy Team

The principles of search engine optimization (SEO) are the driving force behind a lot of what we do here at Leverage Digital. Online visibility is paramount for a successful digital marketing campaign, because without a strong foundation for your digital imprint, it’s increasingly difficult to plan effective cross-platform campaigns that truly unlock your brand’s potential. …

How to Create a Content Marketing Strategy From Your Existing SEO Content

If your brand has a successful SEO strategy, you are most likely publishing engaging content that your customers find valuable. Have you ever stopped to consider that the same great content you’re using for SEO could be repurposed for social media, email marketing, white papers, and even e-books? Well, it can, and the content marketing …

5 Timeless Fonts for Your Daily Visual Content Needs

In an increasingly visual world, it’s imperative that we never underestimate the power of typography. Designers have a virtually inexhaustible reservoir of fonts to choose from, so for inexperienced designers, choosing the “perfect” font to communicate a brand’s message can be a stress-inducing process. Books on typography, like Simon Garfield’s Just My Type and Steven …

Leverage Digital Ranks as One of Tampa Bay’s Largest Advertising Agencies

Recently, the Tampa Bay Business Journal (TBBJ) released its highly awaited list of Largest Tampa Bay Advertising Agencies and Leverage Digital ranked at number 16. Growing Fish in a Big Pond The list, locally compiled by TBBJ’s Research Director Chris Erickson, is based on companies’ number of full-time local employees. It also provides information regarding …