As technology continues to evolve and encompass much of what we do, it’s important to think about how augmented reality can be used to drive awareness and increase revenue for your business.
First, let’s start with defining augmented reality:
- a technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view.
Pretty clear? The most recent successful execution of this theory is Pokemon GO! According to Forbes, “Pokemon GO users spent 75 minutes per day playing.” Augmented reality has been around for a long time, but mainly just as a gimmick. It isn’t until Pokemon Go that there has been such a noticeable use and popularity of augmented reality and in turn, a good way to drive awareness to your business.
HOW BUSINESSES ARE BENEFITTING
Do you know where the closest Pokestop is to your business? If not, then you probably should because you could be missing out on opportunities to increase your revenue. With the recent explosion of Pokemon GO, businesses have quickly adapted to the trend and are taking advantage of having a Pokestop near their business. By offering specials to Pokemon GO players, you draw in a new crowd. Bonus points if you devise a plan to capture their email address so you can market to them later!
Being aware of current trends is extremely important for getting your business noticed and for driving traffic.