I ask this question because so often, people really don’t know who their ideal customer is. From a marketing standpoint, this is a death sentence! (Okay, maybe that’s a little harsh but you get my point!)
DEFINE WHO YOU WANT TO WORK WITH
You’ll take business from anyone but is that what you really want? Wouldn’t you rather work with people who are qualified to be your customers? I invite you to stop and think about your ideal customer for a few minutes and then ask yourself these questions:
- What are their biggest challenges?
- What keeps them up at night?
- What do they do in their spare time?
- Where do they get their information?
- Who do they trust?
- How is their success measured?
- What does their typical day look like?
Then, think about your marketing efforts. Are they designed to speak to that person or are they more general?
HOW TO MAKE IT WORK FOR YOU
Now, you’re probably wondering why all of this matters! It matters because, in order to craft content that speaks to your audience, you have to understand them in a very deep way. Writing content that solves their biggest problems is one of the most efficient ways to build trust with your target audience. Everything you do, starting with your website and SEO tactics, should be crafted in a way that truly speaks to your ideal customer. For someone to do business with you, first they have to find you (most likely through the Internet) which means your keyword buys and SEO need to match what your clients are searching for. Next, they have to deem your product and/or services valuable. Writing content that solves their biggest problems is one of the most efficient ways to build trust with your target audience. It takes time and patience to build this level of trust with your prospective customers but the time and effort you put in on the front end will be well worth it in the long run.