Twitter is still somewhat of a mystery for many business owners and marketing directors. From figuring out how many times a day to post to writing engaging content and understanding hashtags,Twitter can seem like a full-time job. If you’re like most, you have a Twitter handle and you occasionally post or maybe you’re the king of retweeting others’ content but you have yet to nail down a solid strategy for increasing engagement through Twitter. Here are three ways you can maximize engagement.
LATCH ON TO TRENDING HASHTAGS
When you log into your Twitter account, look to the left sidebar. It’s a barometer of what’s happening in Twitter land! These are the hashtags that people are using most often on any given day which also means, people are searching these hashtags. You can give your brand more visibility by appearing in the feed when someone clicks on a trending hashtag. Make sure you draft your Tweet in a way that makes sense because randomly using trending hashtags isn’t enough!
REPOST YOUR CONTENT EVERY 8 HOURS
One of the biggest mistakes we see businesses make is only posting once a day. While it does help you appear to be active if someone makes it to your page, it doesn’t help ensure that your followers actually see your content. Twitter users rarely scroll through their entire feed which means posting more frequently increases the likelihood of your post being seen.
ENGAGE WITH THOSE WHO MENTION YOU
So often, businesses have a very one-sided social media strategy. The power of social media is that it allows you to have a real-time conversation with your prospective customers. If they’re tweeting at you, respond. It shows that you care about your customers!
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