How To Get More Qualified Leads From Your Website

DRIVE RELEVANT WEBSITE TRAFFIC In Tampa (and all over the globe!) there are several ways to drive traffic (SEO, paid search, social media) to your website and they all work; however, I challenge you to think about where you go when you don’t know the answer to something. This is about marketing smarter, not harder. …

Understanding The New Instagram Algorithm

Instagram is a popular social media platform for sharing photos and videos. If you have Instagram, you likely have realized that there have been some noticeable changes recently. The most obvious was the logo change that took place a couple months ago. In addition to the logo change, a couple changes were made that affect …

Do You Truly Understand Your Customers?

I ask this question because so often, people really don’t know who their ideal customer is. From a marketing standpoint, this is a death sentence! (Okay, maybe that’s a little harsh but you get my point!) DEFINE WHO YOU WANT TO WORK WITH You’ll take business from anyone but is that what you really want? …

How You Can Use Long Tail Keywords Strategically To Reach Your Goals

Your website is created and now you have an online presence. Next thing to do is start driving traffic/leads to your site. How do you do this? Well one way is to launch a PPC campaign. One of the first steps in launching a PPC campaign  is to figure out which keywords make the most …

Customer Journeys & Capitalizing on Micro-Moments

Micro-moments, a concept recently introduced by Google, are high-intent short bursts of activity when consumers turn to their mobile devices to quickly access information (i.e., watch a “how-to” video) or take action (i.e., find the nearest Starbucks). Marketers must learn how to reach consumers during these high-intent micro-moments by providing their customers with the information …

3 Easy Ways To Use Twitter to Your Benefit

Twitter is still somewhat of a mystery for many business owners and marketing directors. From figuring out how many times a day to post to writing engaging content and understanding hashtags,Twitter can seem like a full-time job. If you’re like most, you have a Twitter handle and you occasionally post or maybe you’re the king …