Navigating the digital world is undoubtedly complex and with new social platforms and technology emerging every day, it’s easy to get overwhelmed. An overall strategy takes time and resources to implement (which is why we’re here!), but in the meantime, here are some things you can be doing right now:
1 – CREATE A SNAPCHAT ACCOUNT AND USE IT
Video platforms are among the fastest growing social media sites. Specifically, Snapchat outpaced competitors last year by a landslide—in case you are looking for a stat here—over 400 million snaps are sent every single day! Selling a product is about selling an experience. There’s no better way to capture emotion and showcase people having fun with your brand or product than through video. Utilizing SnapChat will allow you to get into the phones of your current customers’ friends. Finally, you should create geofilters for your customers to use while they are at your place of business.
2 – CREATE BLOG CONTENT—A LOT OF IT
What content makes sense for you? Tell your audience what makes you unique, give them insight into your process, and make them feel like a part of it. Then, take the blog content and scale it for other social media platforms. Turn it into video, Tweets, Facebook posts, etc. to serve multiple audiences. Engage your people. The people that craft the experience are what make your story sell, USE THEM!
3 – BE THE NEWS
Having killer content that resonates with your current buyers creates a ripple effect that generates new business. The added bonus? When companies, especially locally owned companies, are making waves in the market, it is newsworthy. Social media can and should include a lofty PR strategy.
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