The Importance of Content Hierarchy On Your Website

Your website should be designed in a way that users flow through the content in an intentional way. From the navigation bar to your images to your contact form, everything should be intentional. First, think about your audience and then think about the goal of your website. Are you trying to capture leads? Or are …

Designing for Your Content

Design is everything you see. ​When designing your website, remember that your site will not only be viewed on the computer but on every possible digital platform. A designer’s job is to create a cohesive look that ensures your brand looks great on all platforms. The content on your website is what tells your story …

Make Sure You Get Your N.A.P. In

Name. Address. Phone Number. Or as as some would say, “N.A.P.” Google algorithms are a bit of an anomaly but we do know that listing your N.A.P. across the internet is extremely important for search marketing. Search engines are looking for these three items and if yours aren’t there, your site will get skipped. GOOGLE …

Easy Tips to Simplify The User Experience

There are endless possibilities when it comes to building a great user experience on your website including navigation, social media, content, and imagery. The list goes on and on which allows for digital clutter to build up quickly. At the forefront of your design should be user experience. Focus on creating a simple site that’s …

5 Tips for Maximizing Your Online Content

At the heart of your online strategy is great content (if it’s not then we probably need to talk!). From your website to SEO strategies to social media, content is king. If you aren’t putting a concerted effort into creating GREAT content, you’re not maximizing your potential on the web. Here are five ways for …

3 Things You Can Do Right Now To Increase Your Social Media Presence

Navigating the digital world is undoubtedly complex and with new social platforms and technology emerging every day, it’s easy to get overwhelmed. An overall strategy takes time and resources to implement (which is why we’re here!), but in the meantime, here are some things you can be doing right now: 1 – CREATE A SNAPCHAT …

Is it Time to Revamp Your Logo? 3 Tips to Help You Decide

Business start-ups, even existing ones, take on so many tasks, that the creation of a logo is commonly overlooked. But defining your business with branding has to start somewhere, or it could be lost in the bottom of the attraction-food-pyramid. 1. LOGOS—the cornerstone of every company’s branding. When your company first launched, it may not …

The Importance of Typography in Design

With the announcement that the National Weather Service (NWS) will now be able to use mixed-case lettering due to updated equipment, there has been a spark in the importance of typography treatment. In their April press release, the NWS explained the transition from the teleprinter which only accepted ALL CAPS to an advanced weather system …

How Digital Marketing Reduces Your Cost to Acquire a New Customer

As a business owner, your bottom line is likely at the top of your priority list! Staying in the black is your key to longevity in the marketplace. Here are a few tidbits to help you understand the value of digital marketing as it pertains to your cost to acquire a new customer. YOUR CUSTOMERS RARELY …

How PPC and SEO Strategies Work Together to Increase Traffic

In today’s world, we all have a mobile smart phone giving us the ability to search for anything we want at any time we want. Did the car break down? You can search for a towing service. Looking for somewhere to eat? You can search for nearby restaurants. My point is, if you are running …