What Your Logo Color Says and Does For Your Company

Let’s start with the stats. Entrepreneur Magazine recently published the following statistics: 93% of purchasing judgments are made on visual perceptions; 84.7% of consumers cite color as their main reason for buying a particular product; and 80% think color increases brand recognition. The Importance of Color Color is the most important element of your brand. …

The Top 3 Reasons Why You Shouldn’t Buy Digital From Your TV/Radio Rep

First, I think it’s important to touch on why TV and radio stations are even selling digital solutions. Think about your TV watching habits for a second….are you DVR’ing everything except news and live sports? Most people are, which means these big media conglomerates have had to adapt their business model to survive and stay …

4 Questions to Ask When Searching For the Right Digital Agency

Searching for the right digital marketing agency to partner with can be a daunting task. There are so many options, and generally, no rule of thumb to guide businesses in making the right selection. Traditional advertising agencies are becoming digital agencies or else face extinction, while digital agencies dabble in traditional advertising to keep clients …

How to Connect Your Traditional Advertising With Search Marketing

Whether you’re a new or established business, listen up! Your longevity in the marketplace has little to do with this topic. I’ll say this now (and probably again later!), if you aren’t making a conscious effort to connect your online and offline marketing, you are missing the boat on potential customers. Here’s the scenario….potential customer …

How Design Can Impact Conversion

The design of your website can mean the difference in converting a new customer versus losing a potential customer. Building a strong design foundation should be the first priority. You should be designing with user experience in mind. How do potential customers flow through your website? Is it easy for them to locate the information …

What Does Your Brand Say?

The definition of a “brand” doesn’t begin to scrape the surface of what branding means when building and/or growing a business. brand/ verb 1. A mark made by burning with a hot iron to attest manufacture or quality or to designate ownership. Technically, just a company logo would meet the defined term of “brand.” While the …

Why It Feels Like The Internet Is Stalking You

It’s just a normal Friday morning shopping for shoes on Zappos. You like the shoes, you really do, but you’re being budget-conscious. So, you close that window. You’re proud of yourself because you showed some restraint. Well done! Fast forward to 4:47 p.m., and your work day is almost over. You find yourself wondering what …

Leverage Digital Honored as Top 25 2016 USF Fast 56 Award Recipient

Leverage Digital Revealed as 14th Fastest Growing Alumni Owned Company at USF Fast 56 Awards Ceremony The University of South Florida (USF) Alumni Association honored the 2016 USF Fast 56 – the fastest growing USF alumni owned or led businesses in the world – on Friday, April 29, in the Marshall Student Center Ballroom and …

We’ve Been Busy Making Things Work For Our Clients…

We’ve been busy at Leverage Digital; so busy making things work for our clients that we haven’t had a spare second to update our own website! Don’t worry, we are in the development phase of a new website that will BLOW YOUR MIND! Until then, here’s a quick rundown of all the digital marketing services …