What Your Logo Color Says and Does For Your Company

Let’s start with the stats. Entrepreneur Magazine recently published the following statistics: 93% of purchasing judgments are made on visual perceptions; 84.7% of consumers cite color as their main reason for buying a particular product; and 80% think color increases brand recognition.

The Importance of Color

Color is the most important element of your brand. It speaks to your customers emotional side subconsciously. Plus, it helps evoke your message. The best brands put thought into their logo. Color relates a feeling. A good example is Home Depot’s use of the color orange. Their target audience is primarily those in the construction industry who tend to be around hazard signs that are usually orange. Simple and smart. They related their brand color to the color their target audience identifies with.

Food For Thought

So what’s the takeaway? Consider your target audience and clients. What do they think of your brand’s color? Do they remember it? And ultimately, do their opinions translate into more business for you?

Leverage our expertise. Work with us.


The Top 3 Reasons Why You Shouldn’t Buy Digital From Your TV/Radio Rep

First, I think it’s important to touch on why TV and radio stations are even selling digital solutions. Think about your TV watching habits for a second….are you DVR’ing everything except news and live sports? Most people are, which means these big media conglomerates have had to adapt their business model to survive and stay relevant. People are spending more time online than they ever have.

I spent about seven years of my career as a television/radio/digital rep for various affiliates in the Midwest; I think that qualifies me to write this piece! I’m here to tell you why you should refrain from buying any digital marketing from your TV or radio rep. I get it, you’ve likely been working with that rep for some time and have built a solid, trusting relationship. Here’s the side you may not know about:


Here’s what you don’t see….every “solution” they call you with is coming from a place of needing to hit a digital quota. They’re calling you because they know you trust them and will likely buy anything they put in front of you. Are your best interests really at the center of their quota driven world? I’m in no way bashing the work that these wonderful people do—after all, I was one of them for the better part of my career! What I’m saying is that they get put on probation, or even worse, lose their jobs if they don’t meet their quotas.


Much of the work they are doing from a digital perspective is outsourced to a third-party provider. That means, if you need an ad modified or pulled down quickly it really can’t happen immediately. They have to put in a request and it could take 24-36 hours to make a change. This isn’t the end of the world, but it is an inconvenience!


They don’t specialize in digital marketing, they specialize in television and/or radio. (See point 2, they have to outsource it because they don’t fully understand the digital world.) They understand just enough to be able to sell you on it. Wouldn’t you rather work with a partner that specializes in digital marketing?

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4 Questions to Ask When Searching For the Right Digital Agency

Searching for the right digital marketing agency to partner with can be a daunting task. There are so many options, and generally, no rule of thumb to guide businesses in making the right selection. Traditional advertising agencies are becoming digital agencies or else face extinction, while digital agencies dabble in traditional advertising to keep clients happy. If the agencies are confused, you can be sure the businesses that work with them are too.

So, here are four primary considerations to help guide you when selecting the right digital marketing partner.

Do you like their work?

What type of services do you need? If your company wants a website redesign, you should review agencies’ portfolios to determine that they, first, offer website design, and second, are good at it. If you don’t like the websites in an agency’s portfolio, chances are you won’t like the one they design for you either. If you’re in need of search or social marketing, request that the agency provides you with evidence of past performance successes in the form of case studies, testimonials, and metrics.

Do they specialize?

Does the agency have any specializations? This can be good and bad. An agency that specializes in one or two things may be excellent at those specific things, but not good at anything else. This is great if you’re looking for an agency to only do that one thing, but many companies look for a digital marketing partner who can provide them with a portfolio of services to address their various needs and objectives. This avoids the hassle of having to manage multiple providers.

How much experience do they have?

There are a few questions one should ask when gauging an agency’s experience.

  • How long has the agency been in business?
  • How many clients have they worked with?
  • How many projects and campaigns have they successfully completed?
  • What industries have they served?

If an agency has been around a while, worked in your industry, successfully completed objectives similar to yours, and has a good reputation, they should be a good fit.

What is their price point?

Price is relative. Prices range from agency to agency and fluctuate depending on the service. Hourly rates are a terrible gauge because the total cost is the same when an agency that charges $100/hr takes twice as much time to accomplish the same objective as an agency that charges $200/hr.

What really matters is your budget. You wouldn’t shop for a car or house without a budget, and you shouldn’t shop for a digital marketing agency without one either. Know in advance what your budget is and ask the agencies you’re considering if they can achieve your objectives within it. Go with the one that says “yes.” If they all say “no” then your budget is most likely too small!

Leverage our expertise. Work with us.



How to Connect Your Traditional Advertising With Search Marketing

Whether you’re a new or established business, listen up! Your longevity in the marketplace has little to do with this topic.

I’ll say this now (and probably again later!), if you aren’t making a conscious effort to connect your online and offline marketing, you are missing the boat on potential customers. Here’s the scenario….potential customer Johnny is driving home from work and hears your radio ad. It piques his interest. He can’t remember the name of your company when he gets home so he turns to Google and starts searching. Are you there? If not, you’ve just paid a pretty penny (for that radio ad) to help your competitors, who are already visible on Google, get business. That’s right, your ad just drove your customer straight into the hands of your competitor. So what can you do?


Do everything in your power to appear at the top of page one in the search results. There are multiple ways to achieve this. First, if you haven’t optimized your website for search engine visibility, do it now. Second, start buying Google AdWords. Third, when you are in flight (on TV and radio), you need to up your AdWords bids to ensure that you are appearing. Remember, traditional media fuels search, and if you aren’t there, you’re missing the boat on potential customers and possibly fueling your competitors who are out marketing you on digital.


Showing up is half the game. So you’re there, now you need to convert. (I could write an entire blog on this but that’s not the purpose of today!) Write ad copy that matches the search conducted and drive those searchers to a landing page that provides them with the information they are looking for. There’s nothing more irritating to a potential customer than clicking on an ad only to be taken to the homepage of your website. The homepage isn’t what they were looking for—give them what they want!

For the third time, if you aren’t making a conscious effort to connect your online and offline marketing, you are missing the boat on potential customers!

For more information or to schedule a consultation, please call us today at (866) 611-6267 or submit our contact request form.


How Design Can Impact Conversion

The design of your website can mean the difference in converting a new customer versus losing a potential customer. Building a strong design foundation should be the first priority. You should be designing with user experience in mind. How do potential customers flow through your website? Is it easy for them to locate the information they are seeking? If you aren’t using basic design principles, you run the risk of losing potential customers because of your website design.

Design Principles Convert

Using basic design principles increases conversion rates and customer engagement. Visual hierarchy is one of the key components of design, the flow should convert clients with ease. Visual hierarchy includes calling attention to important elements with color, size, shape, etc. With this flow, customer engagement increases because the design leads users to the end product.

Make Users Happy

Design is an integral part of any highly functional website. If your website is a trap that sends potential customers in circles, they will become frustrated and leave. You only get one chance to make a first impression, don’t frustrate your site visitors with bad design!

For more information or to schedule a consultation, please call us today at (866) 611-6267 or submit our contact request form.

What Does Your Brand Say?

The definition of a “brand” doesn’t begin to scrape the surface of what branding means when building and/or growing a business.

1. A mark made by burning with a hot iron to attest manufacture or quality or to designate ownership.

Technically, just a company logo would meet the defined term of “brand.” While the logo is necessary, it’s important to understand that your logo is just one piece of a larger brand strategy.

Of course, there’s a correlational relationship between your logo and your “brand,” but I’m asking you to think bigger. Think about your BRAND STRATEGY. Think about your identity in the marketplace. Think about your positioning.

Your brand is the promise you make to customers. Your brand is a value statement. Your brand is a way of life. Afterall, 64% of people cite shared values as the main reason they have a relationship with a brand.


  • Does your website convey who you actually are or who you want to be?
  • Does your brand invoke feelings of happiness and loyalty?
  • Are your customers having experiences that they can’t wait to tell their friends about?
  • Does your brand make people smile?
  • How do your potential customers perceive you?
For more information or to schedule a consultation, please call us today at (866) 611-6267 or submit our contact request form.

Why It Feels Like The Internet Is Stalking You

It’s just a normal Friday morning shopping for shoes on Zappos. You like the shoes, you really do, but you’re being budget-conscious. So, you close that window. You’re proud of yourself because you showed some restraint. Well done! Fast forward to 4:47 p.m., and your work day is almost over. You find yourself wondering what the weather is going to be like over the weekend. You hop over to the Weather Channel’s website, and there it is. Like BAM! It just hits you in the face—an ad for the shoes you salivated over a mere six hours earlier. You click on the ad (because who can’t at this point) and find out that you can get a 20% discount if you buy the shoes now. You buy them because you may never get a deal THIS good again. So, how does this happen?

It’s a fancy little trick that we digital marketers call retargeting. In reality, it isn’t actually fancy at all and is something that you can and should be doing for your business.


“Every time a new visitor comes to your site, the code drops an anonymous browser cookie. Later, when your cookied visitors browse the Web, the cookie will let your retargeting provider know when to serve ads, ensuring that your ads are served to only to people who have previously visited your site” (Retargeter.com).


Now, let’s back away from the technical talk! Basically, this functionality allows you to continue marketing to potential customers long after they’ve visited your website. The functionality is so sophisticated, it allows you to place specific products in front of the right people when they are visiting other websites.


In marketing, we talk about impressions a lot! They’re important. Without going total marketing nerd on you—an impression is the number of times your message has the opportunity to be seen by a potential buyer. Impressions are inherently more valuable when they are served to an audience who has already expressed an interest in your product.

Have we piqued your interest? For more information or to schedule a consultation, please call us today at (866) 611-6267 or submit our contact request form.


Leverage Digital Honored as Top 25 2016 USF Fast 56 Award Recipient

Leverage Digital Revealed as 14th Fastest Growing Alumni Owned Company at USF Fast 56 Awards Ceremony

The University of South Florida (USF) Alumni Association honored the 2016 USF Fast 56 – the fastest growing USF alumni owned or led businesses in the world – on Friday, April 29, in the Marshall Student Center Ballroom and Oval Theater at USF Tampa.

Leverage Digital is one of 56 USF Bull-led businesses inducted into the 2016 USF Fast 56 by USF System President Judy Genshaft and USF Alumni Association Board of Directors Chair Betty Otter-Nickerson.

“We’re proud to recognize Leverage Digital as one of the 56 fastest growing USF Bull-led businesses in the world,” said USF Alumni Association Executive Director Bill McCausland.

“We are honored that Leverage Digital has been recognized by the University of South Florida as one of the fastest growing companies led by a USF graduate. I give much of the credit for this success to the education received, relationships built, and experiences enjoyed during my time as a student at USF,” said Jay Taylor, Founder and Managing Director at Leverage Digital. Mr. Taylor received both a bachelor’s degree in 2004 and a master’s degree in 2008 from USF.

To be considered for the USF Fast 56 program, an organization must have been in business for at least three years, have revenues of $250,000 or more for the most recent 12-month period, and be owned or led by a University of South Florida alumnus.

The 2016 USF Fast 56 companies were ranked by percentage of cumulative annual growth in revenue, as documented by Cherry Bekaert, a public accounting firm based in Tampa. Fifty-six USF alumni owned or led businesses were selected as recipients, in recognition of the year USF was founded, 1956. Of the 56 winners, the top 25 companies received special recognition during the awards ceremony.

About Leverage Digital

Leverage Digital is an award-winning agency that utilizes state-of-the-art technology and the latest digital marketing techniques to provide its clients with results-oriented web development and digital marketing solutions. For more information, please visit http://www.leveragedigital.com/.

About the USF Fast 56 Awards

The Fast 56 identifies, recognizes, and celebrates the world’s fastest growing USF Bull-owned or Bull-led businesses. The awards celebrate their success while also providing a forum for passing lessons to the next generation of Bull entrepreneurs. For more information, please visit http://www.usfalumni.org/.


Media Contact
Lequita Westbrooks
Leverage Digital

We’ve Been Busy Making Things Work For Our Clients…

We’ve been busy at Leverage Digital; so busy making things work for our clients that we haven’t had a spare second to update our own website! Don’t worry, we are in the development phase of a new website that will BLOW YOUR MIND! Until then, here’s a quick rundown of all the digital marketing services we offer:


  • Brand strategy + execution
  • Logo design
  • Website design
  • Email template design
  • Social media page design
  • Content creation (copywriting, photography, videography)



  • Search engine optimization
  • Paid search marketing
  • Social media marketing
  • Email marketing
  • Strategic content marketing
  • Retargeting
  • Programmatic advertising
  • Media planning + buying

Throughout the next few weeks, we’ll expand on some of these concepts to give you a little “food for thought” on how these services can help you achieve your digital marketing objectives.

For more information or to schedule a consultation, please call us today at (866) 611-6267 or submit our contact request form.