Bing Ranks Mobile-Friendly Sites Higher on Mobile Search

As a web design company in Tampa, we can confirm that having a mobile-friendly website can have a direct and substantial impact on an organization’s revenue. This should be reason enough to update your existing website if it is not designed with mobile use in mind, but now major search engines are giving businesses another incentive to develop an online presence that is in-line with consumer behavior, increased rankings. Bing, which also powers Yahoo, represents 29% of the search market industry, and sees 5.2 billion searches each month, recently made a big announcement in regards to mobile rankings. The first part of their announcement that was published to Bing’s official blog last month outlines the company’s ever-changing “relationship” with mobile. They began by saying how search results across desktop, tablet, and smartphone devices were the same in the past, but because as they state, “we live in a mobile-first, cloud-first world and we need to think about our users’ search experience on mobile devices differently.”

Why the Change? User-Experience.

If you’re wondering why this major change to Bing’s search algorithm happened, it can be explained in one word, user-experience. Bing identified, one, that mobile use is rising exponentially each year, and two, users are frustrated when they find search results that either don’t work because they use mobile-incompatible software like Adobe Flash or make it impossible to read and perform functions because text and links are too small. Bing’s solution the to changes in how people access information is to provide users with unique results based off the device they are using to perform a search. So, when a search is performed on a mobile device, mobile-friendly websites are given priority and rank higher than sites that are not mobile-friendly. This is big news for organizations that rely on search traffic to bring in new business, and can have a tangible negative impact on revenue if mobile rankings are lost for lack of a mobile-friendly website. It is important to keep in mind that two unique search results presents more work and more cost for Bing. So, for now they are crawling websites differently, but this might not always be the case and companies that do not embrace mobile could be completely removed from all search rankings in the near future.

How Bing Determines Mobile Rankings

1. Identifies and classifies mobile and device-friendly web pages and websites
2. Analyzes web documents from a mobile point-of-view by looking at: content compatibility and content readability
3. Mobile functionality (to weed out “junk”, that is pages that are 404 on mobile or Flash only etc.)
4. Returns more mobile-friendly URLs to the mobile SERP
5. Ranks the results pages based on all of the above

Bing Recommends Responsive Design

Mobile is not a growing trend, it is here now, and while it may have been easy to ignore the necessity of making the jump to a mobile-friendly website before, now there are real financial implications that will result from search engines removing listings that provide a negative user-experience. Another important consideration results from whether it is better to choose a unique mobile website or a responsive website that adapts to users’ screen sizes. For this question, Bing states, “we continue to recommend you use responsive designs over separate mobile (m.*) sites and ensure a great experience for users on all devices and avoid compatibility, readability, and functionality issues.”

If your organization does not have a mobile-friendly website, as a Tampa web design company that specializes in responsive design, we cannot stress enough the importance of making the change and redesigning your website to create a positive website experience for mobile visitors.

Does your organization need a mobile-friendly website? Please call us today at (866) 611-6267 or submit our consultation request form.

How to Earn Google’s Mobile Seal of Approval

Google Adds “Mobile-Friendly” Label to Search Results

As a web design company in Tampa, we see first hand how mobile user-behavior is completely changing the way businesses communicate with their customers. Because of this, we can not stress enough that if your company has not taken steps to create a positive user-experience for mobile users, you are losing out on potential customers.

There are endless statistics that our Tampa website design team could highlight from mobile use and website traffic studies, but we are able draw from our own clients’ websites, which on average currently receive 30-35% of website traffic from mobile devices. In other words, roughly one-third of people visiting our client’s websites are on a smartphone or tablet. These visits equate to dollars, and with recent changes to Google’s search results, there are even more added benefits to having a mobile-friendly website. Starting last month, Google began adding “Mobile-Friendly” labels in the search results that identify if a website is optimized for mobile devices. This comes after they began adding warnings for websites that incorporate Flash: “Uses Flash. May not work on your device.”

To see if your website can pass the test and earn the coveted mobile seal of approval from Google, take Google’s Mobile-Friendly Test.

Google’s Mobile Criteria

So how does Google determine if a website is mobile friendly? Well, for starters they make sure that mobile incompatible software, like Flash is not utilized anywhere on your website. Then, it’s all about the content experience. Users should be able to easily read text from their phone without having to zoom in or scroll horizontally. This also goes for images and videos. All content on your website should adapt to the screen size of the device. The next thing Google looks for is link placement. All links should be far enough apart, so users can easily tap on the one they want.

To reiterate the criteria:

1. Your website should use mobile friendly software.

2. Text should be easily read without scrolling horizontally or zooming.

3. Links should be placed far enough apart for users to easily tap the correct one.

Your website is a direct reflection of your company, make sure yours is sending the right message to your current and future customers. If you haven’t made the leap towards mobile, and have question about how to make your website for mobile-friendly, our Tampa web design team is happy to provide you with answers and help you create a better, more enjoyable user-experience for your customers.

If your organization’s website is not mobile-friendly, please call us today at (866) 611-6267 or submit our consultation request form.