About MDS Painting
MDS Painting was founded in 2009 with the goal of providing premiere residential and commercial painting services to homeowners, property managers, and builders throughout Tampa Bay. MDS Painting partnered with Leverage Digital to develop a professional website that would achieve the following objectives:
Objective 1: Distinguish MDS Painting from competitors
Solution: To distinguish MDS Painting from their competition, we designed a clean, user-friendly interface with an intuitive navigation structure that provides both a great first impression and user-experience to prospective customers. We incorporated a homepage slider to showcase MDS Painting’s capabilities and strategically placed testimonials to promote MDS Painting’s solid track record and credibility, further distinguishing them from the competition.
Objective 2: Provide a seamless cross-device, user-experience
Solution: MDS Painting understood the necessity for their customers to be able to access their website from desktops, tablets, and smartphones. So, we created a website that adapts to all of these devices, allowing for a seamless cross-device user-experience.
Objective 3: Communicate effectively to multiple customer segments
Solution: MDS Painting provides painting services to varied types of clientele, including homeowners, property managers, and builders. For the website to communicate effectively to these very different segments, our team identified the specific needs of each segment, and created content that catered to them. The content was then organized to intuitively guide visitors to the information that is relevant to them. Homepage feature boxes and dynamic drop-down navigation was used to further improve the accessibility of the segmented content.
Objective 4: Generate new business
Solution: MDS Painting wanted a website that not only represented their brand well and reinforced credibility, but also wanted a website that would generate new business. As a result, we created a user workflow that guides prospective customers strategically through the site, builds value in MDS Painting’s services along the way, and ultimately drives them to take action. Strategy placed calls-to-action and a user-friendly quote request form are used to facilitate the lead generation process.
The MDS Painting website can be viewed at http://mdspaintingco.com/.
“Our website design with Leverage Digital was a great experience all around. They were a pleasure to work with throughout the entire process. From our initial consultation to the day our site went live, I knew I was working with a professional team that truly cared about the end product. I plan to work with them again and would gladly refer them to friends and colleagues.” – Michael Smith / Owner