August, 2014 | LEVERAGE

About MDS Painting

MDS Painting was founded in 2009 with the goal of providing premiere residential and commercial painting services to homeowners, property managers, and builders throughout Tampa Bay. MDS Painting partnered with Leverage Digital to develop a professional website that would achieve the following objectives:

Objective 1: Distinguish MDS Painting from competitors

Solution: To distinguish MDS Painting from their competition, we designed a clean, user-friendly interface with an intuitive navigation structure that provides both a great first impression and user-experience to prospective customers. We incorporated a homepage slider to showcase MDS Painting’s capabilities and strategically placed testimonials to promote MDS Painting’s solid track record and credibility, further distinguishing them from the competition.

Objective 2: Provide a seamless cross-device, user-experience

Solution: MDS Painting understood the necessity for their customers to be able to access their website from desktops, tablets, and smartphones. So, we created a website that adapts to all of these devices, allowing for a seamless cross-device user-experience.

Objective 3: Communicate effectively to multiple customer segments

Solution: MDS Painting provides painting services to varied types of clientele, including homeowners, property managers, and builders. For the website to communicate effectively to these very different segments, our team identified the specific needs of each segment, and created content that catered to them. The content was then organized to intuitively guide visitors to the information that is relevant to them. Homepage feature boxes and dynamic drop-down navigation was used to further improve the accessibility of the segmented content.

Objective 4: Generate new business

Solution: MDS Painting wanted a website that not only represented their brand well and reinforced credibility, but also wanted a website that would generate new business. As a result, we created a user workflow that guides prospective customers strategically through the site, builds value in MDS Painting’s services along the way, and ultimately drives them to take action. Strategy placed calls-to-action and a user-friendly quote request form are used to facilitate the lead generation process.

The MDS Painting website can be viewed at http://mdspaintingco.com/.

Testimonial

“Our website design with Leverage Digital was a great experience all around. They were a pleasure to work with throughout the entire process. From our initial consultation to the day our site went live, I knew I was working with a professional team that truly cared about the end product. I plan to work with them again and would gladly refer them to friends and colleagues.” – Michael Smith / Owner

Your website is one of the key elements of your brand. It can often separate you from the competition, and make the difference between whether or not you gain a new customer. In managing the daily operations of your business, however, it is easy to overlook this important aspect of your brand, and as your business, technology, and customer expectations evolve, so must your website.

As Tampa web design specialists, we recommend asking yourself the following six questions to help determine if it is time for a new website.

1. Does your website align with marketing objectives?

All marketing initiatives intentionally or unintentionally lead back to your website. So, you must ask yourself, are the objectives I am trying to achieve with my marketing efforts strengthened when a prospect finds my website? The answer to this question could be “no” for a number of reasons. For instance, an outdated design, unfocused and unorganized content, broken links, or a website that is incompatible with mobile devices all lead to potential issues with the perception of your brand, and in turn, hinder your marketing efforts.

2. Is your website mobile-friendly?

Is your website mobile friendly? If not, it should be. Mobile usage is increasing globally as people are becoming more and more accustomed to using their smartphones and tablets to search for information online. Your customers are going to visit your website from a mobile device, so it is crucial that your website provides a positive mobile user experience.

3. Can visitors easily find information on your website?

Information hidden deep within your website because of a confusing navigation structure is a surefire way to frustrate your customers and lose business to your competitors. If you constantly receive feedback asking for information that is already available on the website, this may be an indication that the content is not organized in a way that makes it easy for your customers to find what they’re looking for.

4. Is your website compatible with the latest browsers?

Customers will visit your website using a number of different browsers, such as Mozilla Firefox, Google Chrome, or Safari. As these browsers update over time, compatibility issues may occur, causing broken links, slow page load times, and a number of other potential issues that will create a negative user experience. If your current website is not compatible with current web browsers, this is another indication that it’s time to update your current website.

5. Are you able to easily update the website’s information in-house?

Outdated information on your website is detrimental to your credibility. If your business does not have the ability to easily update information in-house, creating a new website on a content management system is an excellent solution. A content management system gives you the ability to add information, update projects, and add company news with little to no technical expertise.

6. Have you redesigned your website in the last five years?

Web design standards and technology are constantly evolving to create a better user experience for website visitors. These standards often relate to the aesthetics, functionality, and usability of your website. Today’s standards use a clean, minimalist approach, strategically designed to accommodate the way users interact with a website across different devices.

Conclusion

Much like your company, website technology and design standards are constantly evolving. To adapt to these changes, it is important to view your company’s website as a dynamic part of your brand that should be regularly updated to meet your customers’ expectations. If you answered no to any of the questions about your current website, we recommend consulting with a knowledgeable Tampa web design company.

Month: August 2014

Leverage Digital Launches MDS Painting Website Redesign