The Three C’s of Successful Email Marketing

As a company that specializes in digital marketing and custom web design in Tampa, we can say with 100% certainty, email marketing works. According to a study conducted by the Direct Marketing Association, email was shown to have the highest success rate over any other outbound strategy, with 66% of consumers stating they have made a purchase after receiving a marketing email.

To create a successful campaign, implement our recommended three C’s of email marketing.

Compelling Content

The essence of email marketing is creating a connection with your target audience. This relationship is built and strengthened by the quality of the content you provide. Once an email is opened, you have mere seconds to grab the attention of the recipient, so from the headline to the conclusion, make it compelling.

Before publishing an email, ask yourself the following questions.

1. Is this content relevant to my audience?

2. Is my message clear and concise?

3. Does my content provide value?

4. Is my industry knowledge being expressed?

5. Does my content go beyond the surface of the topic?

If you can answer yes to all of these questions, you are on the right track. Also, make sure you are taking the time to properly edit your work. Grammatical errors and the use of incorrect or false information can be detrimental to your credibility.

Customize Formatting

Once the message is perfected, the next step to designing an effective email is to ensure that the email is properly formatted. If the layout of your email is not stylized, the content may seem overwhelming and difficult to read. The use of headings and subheadings can help bring attention to important points, and also make large quantities of information easier for readers to digest. If a certain point in your message relates to a service your company provides, a previously published article, or an industry study, provide links to extend reader engagement. Finally, keep in mind that some readers may use a mobile device to access their email, so font sizes, style, and color should be legible across all devices.

Calls to Action

No message is complete without a call to action. It is important to provide interesting information that does not explicitly try to sell your product or service, but that doesn’t mean you shouldn’t have an objective. If there is not a definitive action to take, the user experience ends at the email. Whether you want the reader to schedule a call or visit your website, at the close of every written communication, provide a clear call to action. The call to action should epitomize the objective of the email and guide readers to the next step.

Summary

A successful email marketing campaign can be achieved through a well thought out strategy. Take the time to write compelling content that connects with and engages your audience. Then, design your layout in a way that is not only visually appealing, but compatible across different devices. Finally, always keep the end goal in mind, and close every email with a clear call to action.

If you would like to learn about our Tampa web design or email marketing services, please call us today at (866) 611-6267, or request a free consultation.

3 Reasons Your Website Should be the Center of Your Marketing Universe

We are living in a digital age, where real-life decisions are made with the help of preliminary online research. In fact, according to a 2013 study conducted by GE Capital Retail Bank, 81% of consumers search online from their desktop or mobile device before making a purchase.

If you are neglecting your website, you are missing out on opportunities to showcase your brand to potential customers. As Tampa web design and digital marketing professionals, we’re providing three reasons why your website should be the center of your marketing universe.

1. Your Website Serves as a First Impression

You know the old saying, “You never get a second chance to make a first impression.” Well, the same holds true when it comes to your website. It takes no more than 50 milliseconds for a website visitor to start forming opinions about your company. If you think that the aesthetics of your website do not play a role in how your customers view your brand, consider the “halo effect.” The “halo effect” states that people start forming ideas and attributing characteristics from what they see on a physical level. If they see something pleasing, they instantaneously place positive attributes to that person, place, or thing. If they see something displeasing, then they associate it with negative attributes. When it comes to your website, the same holds true. A poorly designed website that lacks a professional appearance will cause your audience to draw negative associations with your brand, resulting in a bad first impression.

2. Your Website Impacts Brand Perception

You might have the best product or service in your industry, but if you don’t have the brand perception to match, people will bypass your company for one they perceive as more trustworthy and credible. Brand perception is a leading factor in how people view your company. In a study conducted by Stanford University, over 75% of users stated that the design of a website determined how they viewed the overall company and their credibility. The impression a prospective customer gets when they first visit your website lives far beyond the initial visit, and once negative brand perception is established in the minds of prospective customers, it’s very difficult to overcome.

3. Every Marketing Effort Leads to Your Website

The time and money spent on advertising, public relations, social media, and search marketing ultimately leads prospective customers to your website, which is why it’s essential that your brand and your capabilities are well represented. A website that fails to do this discredits your brand and undermines other marketing efforts, resulting in lots of wasted time and money.

Conclusion

As a web design company in Tampa, we cannot stress enough the importance of having a professionally designed website that serves a great first impression, creates positive brand perception, and complements your other marketing efforts.

Don’t let a poorly designed website negatively impact your business. Give us a call today at (866) 611-6267 or submit our contact request form for more information.