How to Optimize Your Website for Smartphone Conversions

Consumers are becoming increasingly accustomed to doing a large portion of their online browsing and shopping from the convenience of their smartphone. Therefore, if your website fails to deliver a mobile-friendly experience, consumers will move on to a competing website that can. To begin converting more smartphone visitors into paying customers, implement these actionable tips …

Is Your SEO Campaign Targeting the Right Audience?

Did you know that 33% of Google traffic goes to the website listed in the number one position? While this fact exemplifies how important high rankings can be, rankings are just one component of a successful search engine optimization (SEO) strategy. A crucial and often ignored element of SEO is whether the strategy is targeting …