May, 2014 | LEVERAGE

Consumers are becoming increasingly accustomed to doing a large portion of their online browsing and shopping from the convenience of their smartphone. Therefore, if your website fails to deliver a mobile-friendly experience, consumers will move on to a competing website that can.

To begin converting more smartphone visitors into paying customers, implement these actionable tips into your website today.

1. Customize Content for Smartphone Users

One of the most important things to consider when optimizing your website for smartphone conversions is your content. If smartphone users have to sift through irrelevant content to find what they’re looking for, the likelihood of them staying on your website long enough to convert into a purchase or lead will dramatically decrease. Smartphone users are typically on-the-go, and want to find what they are looking for quickly. The information provided should be clear, concise, and crafted around the intent of the smartphone user. Keep in mind that when customers are on-the-go, they typically want to find a businesses location, phone number, or hours of operation. So, make sure these details are readily available and highly visible on your website.

2. Organize CTAs Accordingly with Smartphone Behavior

When it comes to optimizing your website for smartphone conversions, make sure your calls to action are legible and large enough that smartphone users do not have to pinch and zoom to read or click on them. Then, determine which calls to action will be most effective for smartphone users. Remember, smartphone users are on-the-go. While a call to action to download an in-depth 20-page white paper may be a huge success for desktop users, it is very unlikely that smartphone users will want to open and read that same paper on their smartphone device. More effective calls to action for a mobile user may be “Find a Store,” “Click to Call,” or “Get Directions.” Such calls to action prompt conversions and are formulated specifically around the smartphone user-experience.

3. Keep Contact Forms Short & Simple

As a Tampa web design agency that specializes in responsive web design, we recommend keeping contact forms short and simple when optimizing your website for smartphone users. Forms that require less information to be submitted perform better than forms that require a greater amount of information. This is especially true for smartphone users. The smaller screen sizes of smartphone devices make it difficult for smartphone users to input a lot of information, and may deter them from completing the form. The goal of your forms is to gain leads, so the less information your forms require from smartphone users, the better.

Leverage Digital specializes in mobile and responsive web design services in Tampa. For more information, please call us today at (866) 611-6267 or submit our consultation request form.

Did you know that 33% of Google traffic goes to the website listed in the number one position? While this fact exemplifies how important high rankings can be, rankings are just one component of a successful search engine optimization (SEO) strategy. A crucial and often ignored element of SEO is whether the strategy is targeting the right audience.

Here are four ways to ensure your SEO strategy drives the right customers to your website:

Focus on Specific Products or Services

The first step to driving the right traffic to your website is to determine which products or services you want the campaign to promote. If you offer multiple services or product lines, focus on the most profitable and best sellers first. Then, as your campaign gains traction, expand it to focus on your other products and services as well. An SEO strategy that lacks focus may drive visitors, but not necessarily customers.

Know How Your Customers Search for Your Products or Services

As a Tampa SEO company, we recommend understanding how your customers search for your products or services. Do they search for them by location? Do they search for them on a mobile device? Do your customers purchase quickly, or do they research extensively before making a purchase decision? Understanding how your customers search for your products or services is vital to a successful SEO strategy.

Select The Right Keywords

Once you’ve decided which products or services to focus on, and you know how your customers search for them, you now have the necessary information to select the right keywords. Remember, keywords should be chosen based on both relevancy to your products or services and relevancy to your customers, not just by how often the keywords are searched. The objective is to select keywords that will drive the right audience to your website.

Provide Content That Your Customers Value

There are generally three reasons people use search engines:

1. To search for information on a specific company

2. To research specific services or products

3. To purchase a specific service or product

When developing optimized content, write for your customers, not search engines. Keep the needs and intentions of your prospective customers in mind, and build value in your products or services by creating content that provides them with the specific information they are seeking. Include calls-to-action that effectively guide them through the sales funnel, and are consistent with their intentions (e.g., “Learn More” versus “Buy Now”).