Many business owners mistakenly think that they need to focus all their online marketing efforts on generating as much traffic to their website as possible. While having a lot of traffic is not necessarily a bad thing, how much better and more profitable would it be to convert more of that traffic into paying customers?
Here are three easy and proven ways that will help kick-start your website’s conversion power and turn more traffic into paying customers today.
1. Phone Number
Be sure that your phone number is visible on every page of your website. Your customers like to know that they are working with a company that is accessible. Having your phone number appear on every page of your website will give the impression that your company is accessible, trustworthy, and credible. It is also very important to make sure that the phone number is in text format, and not an image. This will ensure that your phone number is clickable for mobile users, enabling them to call you directly from your website on their mobile device.
2. Contact Forms
Giving users multiple contact options increases the likelihood they will convert, and in addition to providing a phone number, contact forms are essential. Make sure a contact form is on every page of your website or is at least one click away. Limit the amount of information that you require on your contact form to the absolute essentials. If you make it too difficult for your visitors to submit the form, they likely won’t. As a web design company in Tampa, we understand the significant impact that contact forms can have on your website conversions, which is why we incorporate contact forms into every one of our clients’ websites. By having your contact forms readily available to your visitors and by limiting the amount of information you require, you’ll start to see higher conversions in no time.
3. Calls to Action
When a visitor enters your website, what is the desired action you want them to take? Maybe it’s subscribing to a newsletter, or maybe you’d like your visitor to schedule a consultation. Regardless of what action you want a visitor to take, calls to action are very useful. Calls to action (CTAs) are essential for encouraging visitors to take action. Effective CTAs should be clear, concise, and compelling. They should also be clearly distinguished from the rest of the site’s content.
Now that you know 3 easy ways to increase your website conversions, start putting them into action.