2013 Mobile Path To Purchase

In their 2nd Annual U.S. Mobile Path to Purchase Study, xAd and Telmetrics concluded that consumers are reaching for their smartphones and tablets earlier and more often in their search for local goods and services. They also found that key factors like local relevancy and promotions highly influenced consumers’ purchase decisions. Mobile Used Early & …

Yahoo to Microsoft: We Want Out!

Since her arrival as Chief Executive Officer to Yahoo, Inc. almost a year ago, Marissa Mayer has been struggling to end their 10 year search deal with Microsoft, which started in 2010, for a more lucrative partnership with search giant and former employer Google, but Microsoft has no intentions of letting Yahoo out of their …

Mobile Accounts for 20% of Paid Search Clicks

In Kenshoo’s recent Global Search Advertising Trends report, it was found that global paid search ad spending continues to rise. So much so, that year over year growth for global paid search ad spend in Q1 2013 reached 15%, and in the U.S. alone paid search ad spending grew 24%. A majority of the increases …