Facebook Partner Categories Offers More Targeting Opportunities for Advertisers

Early last week, Facebook released their new targeted ad feature, “Partner Categories.” This new feature allows advertisers to zero in on a target audience based on their purchase behavior by utilizing information from large data companies including Acxiom, Blue Kai, Datalogix, and Epsilon. This new partnership has better positioned Facebook to offer advertisers the opportunity …

Why Your Business Can No Longer Afford to Ignore Mobile

Bullish on Mobile Mobile is growing so fast that analysts are having to revise their predictions. Why is this? The need for more convenience due to our busy, on-the-go lifestyles combined with increasing demand for instant access to information, products, and services. In fact, because of the increases in mobile device usage, many U.S. businesses …