It is often perceived that content should be optimized for search engines, but in fact for better rankings and a greater ROI, content should be optimized for your target audience. We call this customer centric SEO.
Customer Centric SEO
Customer centric SEO is used to not only increase search rankings, but also attract, engage, and motivate your target audience to perform a desired action through your website.
How is this done? Here are 4 steps to walk you through the process of how to employ an effective customer centric SEO strategy.
Step 1: Identify.
Are you aware of your customers’ needs and wants, and are you providing content that addresses them? If not, you may want to take a few moments to step back and evaluate what your customers truly desire. Identifying your customers’ needs and wants will enable you to put together a content strategy that will provide potential customers with information they find useful, such as why your business can fulfill their needs better than your competitors.
Step 2: Attract.
To attract your target audience, determine which keywords are the most effective. Questions like, “what do my customers care about?” or “what are some of the concerns that my customers have?” are good examples of where to start off. Remember, your choice of keywords should be directly correlated with what your customers are looking for. After you’ve chosen the right combination of keywords you can then provide information that your customers will find of interest.
Step 3: Engage.
Once you’ve captured your target audience’s interest and understand their needs, you then have the ability to provide them with valuable and useful information that keeps them engaged. In providing your audience with compelling and useful information, they will start to view your brand as an authority or thought leader in your industry. As a result, you will gain their trust and help to build your brand’s credibility, and when your audience can trust your brand, they will be more inclined to do business with you.
Step 4: Motivate.
Calls to action (CTAs) are great tools for your business to use to help motivate potential customers to perform an intended action, such as to schedule an appointment, fill out a contact request form, or make a purchase. Whatever the desired action may be, CTAs are absolutely necessary to motivate your customers to act.
Whether you’re looking to improve an existing SEO campaign or looking for tips to create one, these 4 steps will help your business employ an effective customer centric SEO strategy.