How to Implement Google’s Rel=Publisher Tag in 4 Easy Steps

Google’s rel=publisher tag provides Google with information that can be used to determine the relevancy of a company’s site by linking a company’s Google+ page to the company’s website. Implementation of Google’s rel=publisher tag is really quite simple to do, and can be done in four easy steps. Step 1: Create a Google+ Business Page …

Increase Rankings & Visibility with Google Authorship

Google Authoriship In order to explain the benefits of Google Authorship, we must first discuss what it is. Google Authorship is Google’s attempt to establish authority of published content on the search engine results pages (SERPs) by linking it to an author’s Google+ profile or company’s Google+ page. In Google’s eyes, content that is claimed …

Why it’s Important to Optimize for Your Readers, Not Search Engines

It is often perceived that content should be optimized for search engines, but in fact for better rankings and a greater ROI, content should be optimized for your target audience. We call this customer centric SEO. Customer Centric SEO Customer centric SEO is used to not only increase search rankings, but also attract, engage, and …