How to Implement Google’s Rel=Publisher Tag in 4 Easy Steps

Google’s rel=publisher tag provides Google with information that can be used to determine the relevancy of a company’s site by linking a company’s Google+ page to the company’s website. Implementation of Google’s rel=publisher tag is really quite simple to do, and can be done in four easy steps.

Step 1: Create a Google+ Business Page

If your company does not already have a Google+ business page setup, you will need to create one before implementing this tag. If you already have a Google+ business page, you may proceed to Step 2.

  • In order to setup a Google+ Page, you will first need to sign in to your Google+ account (if you don’t already have one, you can create one here).
  • Once you are signed in, click on the Pages link, which can be found under the More category on the left, and select Create New Page.
  • Then choose Local Business or Place category. Enter your company’s phone number and select Locate. If you don’t see your company’s name on the list, click Add Your Business to Google or Look Up a Different Number if there is another number associated with your company.
  • After you have selected the appropriate company, you may then enter or edit your company’s information. Once you have verified that all the information is correct, select Create and your new Google+ Page will be available for use.

Step 2: Add the Rel=Publisher Tag

Add the rel=publisher tag within the head tag of your homepage or the most significant page on your website. The HTML to insert into the head tag should look like this:

<link href=”Your Company’s Google+ Page URL” rel=”publisher”/>

Once the above HTML has been added to your website, you will then have to create a link on your Google+ business page that points back to your website. This link should be the exact URL for the page that the above link was added to.

Step 3: Request Verification

After the appropriate links have been added to both the company’s website and the corresponding Google+ business page, the final step for adding the rel=publisher tag is to request verification from Google. This is Google’s way of verifying that the Google+ page can be trusted. To go through this process, you must first meet the requirements listed on the Google+ page verification request form, and then complete and submit the form.

Step 4: Test

Googlesnippet5

Once the above steps have been completed, test to make sure that the rel=publisher tag has been implemented correctly. This can be easily done through Google’s rich snippet testing tool. If the rel=publisher tag is implemented correctly, this tool will display the markup as it would appear in the Google search results.

Leverage Digital Media is a Tampa SEO Company. If you have any questions about implementing the rel=publisher tag or improving your SEO strategy, please call us at (866) 611-6287, or complete our contact request form.

Increase Rankings & Visibility with Google Authorship

Google Authoriship

In order to explain the benefits of Google Authorship, we must first discuss what it is. Google Authorship is Google’s attempt to establish authority of published content on the search engine results pages (SERPs) by linking it to an author’s Google+ profile or company’s Google+ page. In Google’s eyes, content that is claimed by an author or brand with an active, trusted, and verified Google+ account is viewed as more credible than content that is published anonymously.

What Google Authorship Can Do For Your Business

So what does this mean for your business? Higher rankings and more visibility.

Rel=Author

Google Authorship features two distinctly different markup tags which you can use to link published content to a verified Google+ account.

These markup tags are known as rel=author and rel=publisher. With the rel=author markup tag, Google links published content to the author’s Google+ profile from within the SERPs.

Confirming that Google Authorship does benefit rankings, Google’s former CEO Eric Schmidt was recently quoted as saying, “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.”

One hidden benefit of Google’s rel=author tag is when a visitor clicks the back button to return to the SERPs after reading an article for an extended period of time (roughly 2 minutes), a “More by…” link will appear directly below the originally clicked link which provides searchers with more relevant articles from that author, as seen in the example above. This increases the likelihood that a visitor will click on another article published by the same author.

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Rel=Publisher

The rel=author markup tag is great for building authority as an individual, whether writing content for a blog or as a contributor for a publication. However, as a business owner or marketing executive, you may be questioning how Google Authorship can benefit your company. Unlike the rel=author tag which ties individual articles to one’s personal Google+ profile, the rel=publisher tag attributes a company’s Google+ page to that company’s entire website.

When a searcher conducts a search query utilizing a company’s name and location, a page summary will show up on the right-hand side of the SERPs for that company. This summary, which takes up a good portion of the page includes the company’s logo, name, address, phone number, hours of operation, and the most recent activity on the company’s Google+ page. Some of the benefits of the rel=publisher tag include better brand awareness, increased visibility, and a visual aid on the SERPs, which helps to increase click through rates.

Though still in it’s early stages, Google Authorship will play an increasingly greater role in the near future for increasing rankings and boosting click through rates in Google organic search. So, if you haven’t already incorporated Google Authorship into your SEO strategy, now is a great time to start.

Leverage Digital Media is a Tampa SEO company. If you have any questions about Google Authorship and improving your SEO strategy, please call us at (866) 611-6287, or complete our contact request form.

Why it’s Important to Optimize for Your Readers, Not Search Engines

It is often perceived that content should be optimized for search engines, but in fact for better rankings and a greater ROI, content should be optimized for your target audience. We call this customer centric SEO.

Customer Centric SEO

Customer centric SEO is used to not only increase search rankings, but also attract, engage, and motivate your target audience to perform a desired action through your website.

How is this done? Here are 4 steps to walk you through the process of how to employ an effective customer centric SEO strategy.

Step 1: Identify.

Are you aware of your customers’ needs and wants, and are you providing content that addresses them? If not, you may want to take a few moments to step back and evaluate what your customers truly desire. Identifying your customers’ needs and wants will enable you to put together a content strategy that will provide potential customers with information they find useful, such as why your business can fulfill their needs better than your competitors.

Step 2: Attract.

To attract your target audience, determine which keywords are the most effective. Questions like, “what do my customers care about?” or “what are some of the concerns that my customers have?” are good examples of where to start off. Remember, your choice of keywords should be directly correlated with what your customers are looking for. After you’ve chosen the right combination of keywords you can then provide information that your customers will find of interest.

Step 3: Engage.

Once you’ve captured your target audience’s interest and understand their needs, you then have the ability to provide them with valuable and useful information that keeps them engaged. In providing your audience with compelling and useful information, they will start to view your brand as an authority or thought leader in your industry. As a result, you will gain their trust and help to build your brand’s credibility, and when your audience can trust your brand, they will be more inclined to do business with you.

Step 4: Motivate.

Calls to action (CTAs) are great tools for your business to use to help motivate potential customers to perform an intended action, such as to schedule an appointment, fill out a contact request form, or make a purchase. Whatever the desired action may be, CTAs are absolutely necessary to motivate your customers to act.

Whether you’re looking to improve an existing SEO campaign or looking for tips to create one, these 4 steps will help your business employ an effective customer centric SEO strategy.

Have more questions about customer centric SEO in Tampa? Call us at (866) 611-6287, or complete our contact request form for more information.